B2B Marketing Manager — Construction & Geotech Growth

Construction Material Testing; Richmond (VA); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library and proposal templates, and drive content planning with engineers.

You will run multi-channel campaigns, ensure consistent branding, and coordinate with business development to maximize market growth. Travel to client sites and headquarters may be required.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy and has built proposals or qualifications packages for professional services pursuits.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and analytics.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce a content calendar - technical articles, project stories, and case material - with engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

AEC industry experience

Copywriting

Proposal development

Campaign management

Tools

CRM software

SEO analytics tools

Website stack

Job description

Construction Material Testing seeks a Marketing Manager to own the website and search performance, manage the qualifications library and proposal templates, and drive content planning with engineers.

You will run multi-channel campaigns, ensure consistent branding, and coordinate with business development to maximize market growth. Travel to client sites and headquarters may be required.