B2B Marketing Automation Lead (Legal Services)

The Ford Agency, Inc.; Washington (District of Columbia); On-site; USD 146,000 - 180,000; Full time

Job summary

The Ford Agency, Inc. in Washington, DC is seeking a Senior Marketing Automation Lead to drive automation initiatives for a busy law firm. You will collaborate with digital marketing and business development leaders to design, implement, and optimize campaigns using Pardot, Marketo, or HubSpot.

You will own automation programs, mentor the marketing team, and work with the CRM team to maximize impact and efficiency across BD and marketing efforts in a professional services environment.

Qualifications

• 5+ years of B2B digital marketing experience.
• Legal or professional services experience preferred.
• Robust experience with B2B Marketing Automation platforms (Pardot/Marketo/HubSpot).
• Adept at data visualization and web analytics tools.
• Strong management and leadership skills.

Responsibilities

• Develop and implement digital and marketing automation strategies for the firm.
• Collaborate with the Business Development team to create automated digital communications.
• Own automation programs by partnering with the CRM team.
• Oversee website design and content management.
• Manage, mentor, and train marketing staff.

Skills

B2B digital marketing

Marketing automation

Leadership

Data analytics

Tools

Salesforce Pardot

Marketo

HubSpot

Job description

The Ford Agency, Inc. in Washington, DC is seeking a Senior Marketing Automation Lead to drive automation initiatives for a busy law firm. You will collaborate with digital marketing and business development leaders to design, implement, and optimize campaigns using Pardot, Marketo, or HubSpot.

You will own automation programs, mentor the marketing team, and work with the CRM team to maximize impact and efficiency across BD and marketing efforts in a professional services environment.