Marketing Automation Leader — Pardot, Cvent & Growth

Cboe Global Markets; Chicago (IL); On-site; USD 159,000 - 206,000; Full time

Job summary

Cboe Global Markets is seeking a Senior Manager of Marketing Automation to lead the strategy and governance of our lifecycle email programs. You will own Pardot as the lead platform and act as the Cvent platform owner, coordinating event data, marketing nurture streams, and data integrations in a regulated, multi‑audience setting.

The role requires 7+ years in marketing automation with strong cross‑functional collaboration, executive presence, and technical proficiency in email personalization,

Qualifications

• 7+ years in marketing automation and email marketing, incl. 3+ years Pardot administration.
• Direct experience using Cvent for events/webinars with marketing automation integration.
• Pardot/Salesforce certification strongly preferred; Cvent certification a plus.
• Experience in financial services or regulated, multi‑audience marketing.

Responsibilities

• Own marketing automation strategy, roadmap, and governance with Pardot as the primary platform.
• Plan, build, and optimize email programs—newsletters, product updates, nurture, transactional sends.
• Oversee Cvent for event registrations, integrations, and data flow to nurture streams.
• Ensure clean data handoffs between Pardot, Cvent, Salesforce CRM, and CDP/analytics stack.
• Build segmentation and personalization rules for a regulated, multi‑audience environment.
• Maintain compliance governance and audit‑ready documentation for CAN‑SPAM, CASL, GDPR.
• Define funnel/engagement metrics and present ROI to EVP/C‑suite stakeholders.
• Manage vendor relationships with Salesforce/Pardot, Cvent; evaluate upgrades.
• Develop scalable templates, playbooks, and mentor automations coordinators.

Skills

Pardot admin

Salesforce Marketing Cloud

Cvent

Lead scoring

Segmentation

Email deliverability

HTML/CSS

Data integration

Executive presence

Cross-functional work

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Cvent

Salesforce CRM

Job description

Cboe Global Markets is seeking a Senior Manager of Marketing Automation to lead the strategy and governance of our lifecycle email programs. You will own Pardot as the lead platform and act as the Cvent platform owner, coordinating event data, marketing nurture streams, and data integrations in a regulated, multi‑audience setting.

The role requires 7+ years in marketing automation with strong cross‑functional collaboration, executive presence, and technical proficiency in email personalization,