B2B Demand Gen & Marketing Automation Innovator

LVI Associates; Houston (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health and welfare benefits

401(k) with company matching

Paid time off and holidays

Professional development

Job summary

LVI Associates is seeking a hands-on Demand Generation & Marketing Automation Specialist in Houston, TX. The role collaborates with marketing and business development to drive targeted campaigns and optimize lead generation through automation and CRM workflows.

The ideal candidate has 2–4 years in B2B marketing, strong email marketing and data-driven mindset, and experience with ABM and sales enablement tools. This full-time position offers competitive benefits and growth opportunities.

Qualifications

• 2–4 years of B2B marketing experience in demand generation or lead generation
• Experience with marketing automation platforms and CRM systems
• Strong email marketing, audience segmentation, and automated workflows
• Experience with prospect intelligence or sales enablement tools
• CRM data management knowledge and B2B sales processes
• Strong analytical, organizational, and communication skills
• Detail-oriented with ability to manage multiple priorities

Responsibilities

• Build, test, and execute targeted email marketing campaigns
• Manage audience segmentation, nurture programs, and automated workflows
• Administer prospect intelligence and data enrichment tools
• Develop targeted prospect lists to support business development
• Maintain CRM data integrity and lead routing to sales
• Train sales on prospecting tools and best practices
• Monitor campaign performance and ROI
• Analyze results and recommend optimization strategies

Skills

B2B marketing experience

Marketing automation

CRM familiarity

Email marketing

Lead generation

Analytics

Tools

Marketing automation platforms

CRM software

Lead enrichment tools

Job description

LVI Associates is seeking a hands-on Demand Generation & Marketing Automation Specialist in Houston, TX. The role collaborates with marketing and business development to drive targeted campaigns and optimize lead generation through automation and CRM workflows.

The ideal candidate has 2–4 years in B2B marketing, strong email marketing and data-driven mindset, and experience with ABM and sales enablement tools. This full-time position offers competitive benefits and growth opportunities.