B2B MarTech Automation Lead

Siemens; Raleigh (NC); On-site; USD 75,000 - 129,000; Full time

Job summary

Siemens in Raleigh, NC seeks an experienced Marketing Automation Manager to support B2B programs and optimize the marketing automation stack across Marketo, Salesforce, and other platforms. You will partner with Marketing, Sales, IT, and Revenue Operations to ensure campaign execution, lead flow, and performance measurement are executed with precision.

You’ll own asset creation in Marketo/Qualified, manage database segmentation, test campaigns end-to-end, and drive improvements via data-driven

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• 5–8 years in Marketing Operations or Revenue Operations, B2B SaaS preferred.
• Strong Marketo and Salesforce experience with campaign execution.
• Experience with marketing tech administration, analytics, and reporting.

Responsibilities

• Support Marketo-based programs: emails, nurture, webinars, events, newsletters.
• Build assets in Marketo and Qualified: emails, forms, landing pages, templates.
• Perform database segmentation, lead assignment, data enrichment, and reporting.
• Collaborate with Marketing and Sales to test campaigns end-to-end and ensure accessibility.
• Develop A/B tests and analyze performance to drive improvements.
• Monitor lead flow from website to Marketo and Salesforce, identify issues.
• Troubleshoot data/system issues in marketing platforms; escalate as needed.
• Document campaign processes and workflows to ensure data quality.
• Gather requirements from stakeholders and support campaign analysis.
• Assist with marketing tech enhancements, testing, and integration support.
• Prepare recurring reports on campaign effectiveness and metrics.
• Analyze performance by audience, campaign, and company classification for optimization.
• Contribute to additional projects as business needs evolve.

Skills

Attention to detail

Cross-functional collaboration

Communication

Project management

Analytical thinking

Education

Bachelor's degree in Marketing, Information Systems, Business

Tools

Marketo

Salesforce

Qualified

Asana

Monday.com

Job description

Siemens in Raleigh, NC seeks an experienced Marketing Automation Manager to support B2B programs and optimize the marketing automation stack across Marketo, Salesforce, and other platforms. You will partner with Marketing, Sales, IT, and Revenue Operations to ensure campaign execution, lead flow, and performance measurement are executed with precision.

You’ll own asset creation in Marketo/Qualified, manage database segmentation, test campaigns end-to-end, and drive improvements via data-driven