Marketing Automation Manager

The Ford Agency, Inc.; Washington (District of Columbia); On-site; USD 146,000 - 180,000; Full time

Job summary

The Ford Agency, Inc. in Washington, DC is seeking a Senior Marketing Automation Lead to drive automation initiatives for a busy law firm. You will collaborate with digital marketing and business development leaders to design, implement, and optimize campaigns using Pardot, Marketo, or HubSpot.

You will own automation programs, mentor the marketing team, and work with the CRM team to maximize impact and efficiency across BD and marketing efforts in a professional services environment.

Qualifications

• 5+ years of B2B digital marketing experience.
• Legal or professional services experience preferred.
• Robust experience with B2B Marketing Automation platforms (Pardot/Marketo/HubSpot).
• Adept at data visualization and web analytics tools.
• Strong management and leadership skills.

Responsibilities

• Develop and implement digital and marketing automation strategies for the firm.
• Collaborate with the Business Development team to create automated digital communications.
• Own automation programs by partnering with the CRM team.
• Oversee website design and content management.
• Manage, mentor, and train marketing staff.

Skills

B2B digital marketing

Marketing automation

Leadership

Data analytics

Tools

Salesforce Pardot

Marketo

HubSpot

Job description

To join a busy, downtown law firm. This role will work closely with both digital marketing and business development leadership to lead the strategic development of automation programs for the firm. This is an excellent opportunity for a professional with legal or other professional services B2B digital marketing who truly understands how to best leverage automation to improve the impact and efficiency of campaigns for BD and marketing teams.

Responsibilities

• Develop and implement digital and marketing automation strategies for the firm
• Closely collaborate with the Business Development team to create automated digital communication strategies
• Take ownership of the automation programs by partnering with the CRM team
• Oversee website design and content management
• Manage, mentor, and train marketing staff

Qualifications

• 5+ years of B2B digital marketing experience
• Legal or professional services experience is highly preferred
• Robust experience working with B2B Marketing Automation platforms, preferably Salesforce Account Engagement/Pardot, Marketo or HubSpot
• Adept at data visualization and web analytics tools
• Strong management and leadership skills

Compensation

• $146,000 - $180,000 annually

Location

• Candidates for this position must be based in DC, MD, or VA area or have independent plans for relocation.