Pardot Lifecycle Marketing Architect

TASL TaxAct Admin Services, LLC; United States; Remote; USD 110,000 - 165,000; Full time

Job summary

Taxwell seeks an experienced Marketing Lifecycle & Automation Manager to lead Salesforce Marketing Cloud Account Engagement (Pardot) programs for B2B marketing. You will build journeys, nurture communications, and optimize audience segmentation and scoring to drive qualified leads and revenue across Drake Software and TaxAct Professional.

You will own lead scoring, routing, experimentation, and sales handoffs, partnering with Operations, Data, and AI teams to scale automation and personalization

Qualifications

• 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, or related field.
• 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting.
• Strong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs.
• Ability to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications.
• Experience working with Marketing Operations, Data, Analytics, or AI teams to enable automation and personalization.
• Salesforce Account Engagement/Pardot certification preferred.

Responsibilities

• Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications.
• Develop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement.
• Replace one-time communications and manual processes with scalable automation.
• Own marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs.
• Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention.
• Partner with campaign and channel owners to develop targeted audiences, automated follow-up, testing strategies, and reusable journey frameworks.
• Serve as B2B Marketing's subject-matter expert and primary hands-on user of Salesforce Marketing Cloud Account Engagement.
• Diagnose campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration needs when necessary.
• Partner with Marketing Operations, Data, and AI teams to define fields, audience signals, business rules, integrations, and insights needed to expand automation and personalization.
• Monitor lifecycle engagement, funnel progression, conversion, and program effectiveness.
• Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey paths.
• Connect lifecycle programs to pipeline, revenue, adoption, and retention outcomes.

Skills

B2B marketing

Lifecycle marketing

CRM marketing

Lead nurturing

Tools

Salesforce Marketing Cloud Account Engagement (Pardot)

Engagement Studio

Forms & landing pages

Segmentation rules

Job description

Taxwell seeks an experienced Marketing Lifecycle & Automation Manager to lead Salesforce Marketing Cloud Account Engagement (Pardot) programs for B2B marketing. You will build journeys, nurture communications, and optimize audience segmentation and scoring to drive qualified leads and revenue across Drake Software and TaxAct Professional.

You will own lead scoring, routing, experimentation, and sales handoffs, partnering with Operations, Data, and AI teams to scale automation and personalization