Marketing Platform Manager

Buchanan; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Buchanan is seeking a Marketing Platform Manager to own and optimize the firm's email marketing ecosystem, with a strong focus on automation, AI, and data-driven campaigns. The role sits at the intersection of marketing and technology in a global professional services environment.

The ideal candidate has 8+ years of experience with Marketo, Salesforce integrations, and data governance, plus a track record of implementing AI-enabled workflows. Hybrid work across multiple cities is offered.

Qualifications

• 8+ years administering email marketing platforms.
• Advanced Marketo expertise with Salesforce integrations.
• Experience troubleshooting marketing tech integrations.
• Experience building AI/LLM-based workflows.
• Law firm or professional services marketing technology experience preferred.

Responsibilities

• Own the firm's email marketing platform, including campaign builds, templates, automations, segmentation, lead scoring, testing, and performance reporting.
• Manage system integrations and data integrity across the marketing technology stack, including Salesforce and event platforms, while troubleshooting sync and integration issues.
• Build and improve AI-enabled and agentic workflows designed to automate repetitive marketing processes and increase efficiency across the platform ecosystem.
• Partner with internal technology teams, marketing stakeholders, vendors, and consultants to diagnose issues, improve systems, and identify opportunities for optimization.
• Play a key role in the continued evolution of the firm's marketing technology and digital infrastructure, with the opportunity to work at the intersection of marketing, technology, data, and AI.

Skills

Email marketing

Marketo

Salesforce

AI workflows

Data governance

Tools

Salesforce

Event platforms

Job description

Our client is a highly regarded global law firm known for its innovative approach, sophisticated client base, and forward-thinking culture. They are looking for a Marketing Platform Manager to take ownership of a critical part of their marketing technology ecosystem, with significant exposure to automation, AI, and digital strategy.

This role will be hybrid and can sit in NYC, D.C., Boston, SF, Palo Alto, Santa Monica, or Seattle.

Key Responsibilities:

• Own the firm's email marketing platform, including campaign builds, templates, automations, segmentation, lead scoring, testing, and performance reporting.
• Manage system integrations and data integrity across the marketing technology stack, including Salesforce and event platforms, while troubleshooting sync and integration issues.
• Build and improve AI-enabled and agentic workflows designed to automate repetitive marketing processes and increase efficiency across the platform ecosystem.
• Partner with internal technology teams, marketing stakeholders, vendors, and consultants to diagnose issues, improve systems, and identify opportunities for optimization.
• Play a key role in the continued evolution of the firm's marketing technology and digital infrastructure, with the opportunity to work at the intersection of marketing, technology, data, and AI.

Key Qualifications:

• 8+ years of advanced email marketing platform administration experience
• Advanced Marketo expertise and strong understanding of Salesforce integrations
• Experience troubleshooting marketing technology integrations and maintaining data governance
• Experience building or configuring AI/LLM-based workflows or agents
• Law firm or professional services marketing technology experience strongly preferred