B2B Marketing Automation Lead — Pardot & Lifecycle

Taxwell

United States

Remote

USD 100,000 - 160,000

Full time

14 days+

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Job summary

Taxwell is seeking a Marketing Lifecycle & Automation Manager to own Pardot-driven programs in our B2B marketing stack. You will design and optimize automated nurture journeys, forms, landing pages, and scoring, with a focus on prospect engagement, sales handoffs, and pipeline impact.

You will lead lead management, segmentation, and campaign enablement, partner with Ops, Data and AI teams, and continuously improve lifecycle performance to drive revenue and retention.

Qualifications

5+ years in B2B marketing automation or related field.
3+ years in Pardot within SFMC.
Experience with Engagement Studio, forms, landing pages, scoring and reporting.
Strong lead management and handoffs.
Ability to translate business needs into automation logic.
Certification in Salesforce Account Engagement preferred.

Responsibilities

Build, test, launch, troubleshoot, and optimize automated nurture programs and journeys.
Own lead scoring, grading, routing, and marketing-to-sales handoffs.
Serve as the Pardot subject-matter expert; diagnose issues and collaborate with Ops/Data/AI teams.
Monitor performance and translate insights into improvements to audiences, messaging, and timing.
Connect lifecycle programs to pipeline, revenue, adoption, and retention.

Skills

B2B marketing automation

Pardot

Engagement Studio

Lead management

Audience segmentation

Automation rules

Forms and landing pages

Campaign reporting

Salesforce certification

Tools

Salesforce Marketing Cloud

Job description

You will lead lead management, segmentation, and campaign enablement, partner with Ops, Data and AI teams, and continuously improve lifecycle performance to drive revenue and retention.

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