Lifecycle Marketing Automation Lead (Pardot)

Drake Software, LLC; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Taxwell is seeking a Marketing Lifecycle & Automation Manager to lead Pardot and Salesforce Marketing Cloud efforts in B2B marketing for Drake Software and TaxAct Professional. You will build and optimize automated journeys, nurture programs, forms, and landing pages to drive engagement and revenue.

The role requires hands-on experience with Engagement Studio, lead scoring, and segmentation, plus collaboration with Marketing Ops, Data, and AI teams to expand automation and personalization.

Qualifications

• 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related field.
• 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting.

Responsibilities

• Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications.
• Develop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement.
• Replace one-time communications and manual processes with scalable automation.

Skills

B2B marketing automation

Lifecycle marketing

CRM marketing

Demand generation

Tools

Salesforce Marketing Cloud

Pardot

Engagement Studio

Job description

Taxwell is seeking a Marketing Lifecycle & Automation Manager to lead Pardot and Salesforce Marketing Cloud efforts in B2B marketing for Drake Software and TaxAct Professional. You will build and optimize automated journeys, nurture programs, forms, and landing pages to drive engagement and revenue.

The role requires hands-on experience with Engagement Studio, lead scoring, and segmentation, plus collaboration with Marketing Ops, Data, and AI teams to expand automation and personalization.