B2B Lead Gen Specialist - Industrial Solutions

Client Growth Resources, Inc; New Milford (CT); On-site; USD 50,000 - 80,000; Full time

Job summary

Client Growth Resources, Inc. is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. The role involves outbound calling, email, LinkedIn outreach, and research to engage decision-makers and arrange product demonstrations.

The on-site position requires strong communication, organization, and follow-through to develop opportunities and maintain CRM records. Remote options are not available.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role preferred.
• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident telephone presence and comfort initiating conversations with new prospects.
• Strong listening and discovery skills.
• Ability to manage a high volume of outbound calls and work toward measurable goals.
• Strong research, organization, and time-management skills.
• Ability to learn technical products and explain their value clearly.
• Salesforce CRM experience preferred.

Responsibilities

• Prospecting & Lead Generation: Research prospective customers, target accounts, and relevant market opportunities.
• Prospecting & Lead Generation: Conduct high-volume outbound calls to introduce solutions and engage potential customers.
• Prospecting & Lead Generation: Use email, LinkedIn, and other channels to support prospecting efforts.
• Prospecting & Lead Generation: Identify decision-makers, influencers, and potential product users within target organizations.
• Prospecting & Lead Generation: Build prospect lists based on industry, application, territory, and marketing campaigns.
• Prospecting & Lead Generation: Tailor outreach to each prospect’s business needs, applications, and operational challenges.
• Prospecting & Lead Generation: Generate qualified product demonstrations and appointments for outside sales representatives.
• Lead Qualification & Follow-Up: Respond promptly to inquiries generated through the company website, trade shows, advertising, and marketing campaigns.
• Lead Qualification & Follow-Up: Ask discovery questions to understand customer applications, requirements, purchasing potential, and next steps.
• Lead Qualification & Follow-Up: Develop early-stage opportunities through timely, professional follow-up.
• Lead Qualification & Follow-Up: Schedule demonstrations and sales discussions with the appropriate field sales representative.
• Lead Qualification & Follow-Up: Re-engage previous inquiries, inactive prospects, and existing database contacts.
• Lead Qualification & Follow-Up: Complete post-event and campaign follow-up to maximize sales opportunities.
• Customer Communication: Clearly explain product features, advantages, and business benefits.
• Customer Communication: Develop sufficient product and application knowledge to engage prospects confidently.
• Customer Communication: Use active listening and effective questioning to uncover customer needs.
• Customer Communication: Prepare professional follow-up emails that maintain engagement and advance conversations.
• Customer Communication: Represent the client professionally and build positive relationships with prospective customers.
• CRM & Reporting: Maintain accurate and current prospect information in Salesforce.
• CRM & Reporting: Document calls, emails, customer requirements, follow-up activities, and next steps.
• CRM & Reporting: Provide sales representatives with complete information when handing off qualified opportunities.
• CRM & Reporting: Manage follow-up schedules to keep prospects engaged.
• CRM & Reporting: Track activity and results against established performance goals.
• CRM & Reporting: Maintain strong standards for CRM accuracy and completeness.

Skills

Outbound calling

Lead generation

Inside sales

Business development

Communication skills

Listening

Time management

Research

Tools

Salesforce CRM

Microsoft Excel

Microsoft Office

Job description

Client Growth Resources, Inc. is seeking a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. The role involves outbound calling, email, LinkedIn outreach, and research to engage decision-makers and arrange product demonstrations.

The on-site position requires strong communication, organization, and follow-through to develop opportunities and maintain CRM records. Remote options are not available.