B2B Brand Manager — Strategic PR & Growth

Ripley PR, Inc.

Maryville (TN)

On-site

USD 70,000 - 95,000

Full time

14 days+

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Benefits offered by this job

Office massages

Medical, dental, and vision benefits

401k

Paid time off

Job summary

Ripley PR, Inc. is seeking a full-time Brand Manager to lead our growing B2B practice from our Maryville, TN office. You will manage client relationships, develop strategic media plans, and drive results across national and global clients.

You will coordinate with internal specialists to deliver campaigns, craft compelling content, and position client executives as industry thought leaders through earned media, speaking engagements, and awards. Strong writing and leadership skills are essential.

Qualifications

5+ years of demonstrated public relations experience and a bachelor’s degree in marketing, journalism, public relations, mass communications or a related field.
Public relations agency experience strongly preferred, including experience managing multiple client accounts and developing B2B communications strategies.
Excellent writing, editing and verbal communication skills, with the ability to consistently produce clear, accurate and compelling content.
Demonstrated success securing earned media coverage in business, trade and industry-specific publications.
Ability to understand complex industries, products and services and translate technical or specialized information into compelling stories for business audiences.
Expert knowledge of public relations best practices, content development, media relations and emerging industry trends.
Strong client consulting and account management skills, including experience advising senior-level executives.
Comfortable working in a collaborative environment and leading cross-functional teams.

Responsibilities

Serves as the primary client contact, building trusted relationships with B2B clients across multiple industries.
Develops strategic media relations plans and collaborates with the media relations team to secure consistent coverage in relevant industry trade publications, business media and national outlets.
Creates and executes strategic B2B public relations campaigns aligned with clients’ business objectives, target audiences and measurable communications goals.
Leads and coordinates internal specialists in media relations, content and research to ensure client objectives are met, work is delivered on time and campaigns remain within approved budgets.
Researches, writes and edits compelling content, including press releases, thought leadership articles, executive bylines, case studies, media pitches, blogs and other communications materials.
Identifies opportunities to position client executives as industry thought leaders through media interviews, speaking engagements, industry awards, contributed articles and other credibility-building initiatives.
Provides strategic counsel to clients during crises, sensitive situations and other communications challenges.
Oversees the development of professional social media and blog calendars and content aligned with client objectives.
Prepares and presents client reports that evaluate media coverage, key messages, target audience reach, campaign performance and progress toward established PR objectives.
Schedules and leads recurring client meetings, provides strategic counsel to C-suite executives and proactively addresses client needs and concerns.
Maintains accurate agency timesheets on a daily basis and ensures assigned client work remains within approved budgets.
Stays informed about B2B industry trends, emerging technologies, competitive developments and business issues to identify newsworthy opportunities and provide strategic recommendations.
Collaborates with the Managing Director of the B2B practice to strengthen client relationships, support client retention and identify opportunities for account growth.