Marketing Director: Growth & Brand Strategy Leader

Jobot; Franklin (TN); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

Dental insurance

Vision insurance

Maternity and paternity leave

401(k) with company match

Volunteer hours during work time

Professional development and designat​

Job summary

Jobot in Franklin, TN is seeking a Marketing Director to lead and elevate the firm''s marketing function. This hands-on role focuses on shifting from reactive marketing to a proactive, revenue-driven strategy.

The ideal candidate will mature the marketing function with capabilities in brand awareness, organic lead generation, digital visibility, and growth, while guiding a small internal team and external partners.

Qualifications

• 5-10 years of progressive marketing experience with strategy ownership.
• Proven success developing programs that drive growth, leads or acquisition.
• Strong direct-to-consumer marketing experience: attract, educate, nurture, and convert customers.
• Broad marketing background: digital, content, social, SEO, branding, events, and campaigns.
• Experience managing employees, agencies, vendors, or cross-functional marketing resources.
• Ability to balance strategy with hands-on execution in a small, entrepreneurial setup.
• Strong analytical mindset using marketing data to guide investments.
• Excellent written and verbal communication skills with sales and executive leadership.

Responsibilities

• Develop and lead the firm's overall marketing strategy, aligning initiatives with growth and revenue objectives.
• Build a proactive, measurable marketing plan focused on generating awareness, engagement, and qualified organic leads.
• Lead, mentor, and develop a small internal marketing team including a Marketing Coordinator and Events Manager.
• Manage the firm's relationship with its external marketing agency, ensuring alignment with broader strategy.
• Develop and execute a comprehensive content and social media strategy to expand reach and establish advisors as trusted voices in the market.
• Improve the firm's SEO strategy and visibility across traditional and AI-powered search platforms.
• Identify opportunities to improve website performance, conversion paths, and organic lead generation.
• Establish a consistent, recognizable brand across digital channels, events, and client-facing materials.
• Partner with sales and leadership to ensure marketing supports business development and client acquisition.
• Develop campaigns that communicate the firm's value proposition to consumers and prospective clients.
• Establish KPIs and reporting to measure marketing effectiveness including organic traffic, engagement, and lead generation.
• Oversee marketing campaigns, events, content calendars, brand initiatives, and external vendors.
• Identify new marketing channels to reach prospective clients in Nashville and beyond.
• Ensure activities follow regulatory requirements.

Skills

Marketing leadership

Strategic planning

Analytics

Digital marketing

SEO

Content strategy

Branding

Campaign management

Team leadership

Tools

CRM platforms

Agency management

Job description

Jobot in Franklin, TN is seeking a Marketing Director to lead and elevate the firm''s marketing function. This hands-on role focuses on shifting from reactive marketing to a proactive, revenue-driven strategy.

The ideal candidate will mature the marketing function with capabilities in brand awareness, organic lead generation, digital visibility, and growth, while guiding a small internal team and external partners.