Senior B2B Marketing Strategist

Fullsight, LLC; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Fullsight, LLC is seeking a Senior Marketing Specialist to support PRI programs by developing and executing integrated marketing plans, campaigns, and tactics that generate actionable leads and position PRI as a thought leader in the marketplace.

The role partners with program teams and content specialists to translate goals into compelling content, manage projects, measure performance, and optimize social, digital, and email channels to drive growth.

Qualifications

• Bachelor’s degree in Marketing, Communications or Business or related field.
• 4-5 years of experience implementing integrated marketing communications strategies and programs.
• Experience with marketing platforms including social, digital, and email marketing.

Responsibilities

• Develop and implement marketing plans and campaigns for PRI programs.
• Collaborate with program teams to deliver content and campaigns that generate leads.
• Define marketing projects and manage timelines with staff and agencies.
• Measure and optimize campaign performance using analytics tools.
• Work with Content Specialist to align content with program goals.

Skills

Excellent writing and communication

Content marketing and SEO/SEM

Campaign planning and analytics

Cross-functional collaboration

Marketing platforms (social, digital,

Education

Bachelor’s degree in Marketing, Communications or Business

Tools

Marketo

CRM/Salesforce/ACT

Adobe Analytics

Google Analytics

Job description

Fullsight, LLC is seeking a Senior Marketing Specialist to support PRI programs by developing and executing integrated marketing plans, campaigns, and tactics that generate actionable leads and position PRI as a thought leader in the marketplace.

The role partners with program teams and content specialists to translate goals into compelling content, manage projects, measure performance, and optimize social, digital, and email channels to drive growth.