Global Brand Media Manager

Rippling, Inc.; San Francisco (CA); On-site; USD 100,000 - 158,000; Full time

Job summary

Rippling is seeking an International Brand Media Manager to elevate awareness across global markets. You will own digital media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio, adapting plans to local markets and guiding agency partners from briefing to results.

You will partner with Growth, Brand, Creative, regional Marketing, and Analytics to measure success via brand lift, MMM, and incrementality tests, informing investment decisions.

Qualifications

• 4+ years of experience in paid media planning, strategy, or activation, in-house or at a media agency.
• Experience across multiple digital channels including CTV, YouTube, Meta, LinkedIn, programmatic/display, and audio.
• Experience managing media agencies, briefs, plans, budgets, and accountability.
• Familiarity with MMM, brand lift studies, and incrementality testing.
• Ability to collaborate with Growth, Brand, Creative, Analytics and manage competing priorities.

Responsibilities

• Own international digital media plans; recommend audiences, channel mix, budgets, and flighting.
• Lead agency partnerships; write briefs, evaluate plans, oversee activation, ensure quality.
• Manage budgets and campaign execution; supervise timelines, assets, and tracking.
• Coordinate audience strategies and timing with Growth and Brand for a connected funnel.
• Shape creative needs with Brand to translate plans into actionable briefs and localized assets.
• Build measurement plans; define objectives, baselines, KPIs, and testing approaches.
• Turn evidence into decisions using MMM and campaign data to guide investments.
• Communicate clearly with concise performance readouts and context on signals vs. brand impact.

Skills

Paid media planning

Strategy development

Campaign activation

Agency management

MMM and brand lift

Cross-functional collaboration

Budget management

Job description

Rippling is seeking an International Brand Media Manager to elevate awareness across global markets. You will own digital media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio, adapting plans to local markets and guiding agency partners from briefing to results.

You will partner with Growth, Brand, Creative, regional Marketing, and Analytics to measure success via brand lift, MMM, and incrementality tests, informing investment decisions.