B2B PR & Communications Lead — Remote

Directive; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

401(k) with company match

Unlimited PTO

Paid holidays and birthday off

Annual company-wide retreat

Job summary

Directive is seeking a PR & Communications Manager to lead day‑to‑day PR delivery for a portfolio of B2B accounts. You will manage earned media, press releases, executive positioning, and thought leadership while supporting influencer and organic social initiatives.

You'll work with the Head of PR & Communications to elevate the practice, develop strategic plans, and build strong press relationships across trade, business, and tech outlets.

Qualifications

• 4–7 years of experience in PR and communications
• Agency experience required; B2B or B2B tech experience strongly preferred
• Demonstrated track record of earning meaningful media coverage
• Strong media relationships and the ability to build new ones quickly
• Hands‑on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content
• Ability to translate complex B2B narratives into sharp, compelling pitches and stories
• On the pulse of industry news and trends across media and social media
• Comfort using AI tools to sharpen research, targeting, and workflows
• Willingness to travel to visit clients on an as‑needed basis
• Continuously strengthen PR expertise through proactive independent learning
• Bachelor's degree in public relations or communications preferred

Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP‑aligned creator partnerships
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
• Collaborate cross‑functionally with other Directive service lines to ensure communications programs connect to broader client strategy
• Contribute to new business proposals and client presentations as a subject matter expert

Skills

Media relations

Strategic communications

Written communications

Executive positioning

Thought leadership

Influencer programs

Education

Bachelor's degree in public relations or communications

Tools

Cision

Meltwater

AI research tools

Job description

Directive is seeking a PR & Communications Manager to lead day‑to‑day PR delivery for a portfolio of B2B accounts. You will manage earned media, press releases, executive positioning, and thought leadership while supporting influencer and organic social initiatives.

You'll work with the Head of PR & Communications to elevate the practice, develop strategic plans, and build strong press relationships across trade, business, and tech outlets.