Brand Manager – B2B Practice

Ripley PR; Maryville (TN); Presencial; USD 70 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Office massages

Medical, dental, and vision benefits

401k

Paid time off

Resumo da oferta

Ripley PR, Inc. is seeking a full-time Brand Manager to lead our growing B2B practice from our Maryville, TN office. You will manage client relationships, develop strategic media plans, and drive results across national and global clients.

You will coordinate with internal specialists to deliver campaigns, craft compelling content, and position client executives as industry thought leaders through earned media, speaking engagements, and awards. Strong writing and leadership skills are essential.

Qualificações

• 5+ years of demonstrated public relations experience and a bachelor’s degree in marketing, journalism, public relations, mass communications or a related field.
• Public relations agency experience strongly preferred, including experience managing multiple client accounts and developing B2B communications strategies.
• Excellent writing, editing and verbal communication skills, with the ability to consistently produce clear, accurate and compelling content.
• Demonstrated success securing earned media coverage in business, trade and industry-specific publications.
• Ability to understand complex industries, products and services and translate technical or specialized information into compelling stories for business audiences.
• Expert knowledge of public relations best practices, content development, media relations and emerging industry trends.
• Strong client consulting and account management skills, including experience advising senior-level executives.
• Comfortable working in a collaborative environment and leading cross-functional teams.

Responsabilidades

• Serves as the primary client contact, building trusted relationships with B2B clients across multiple industries.
• Develops strategic media relations plans and collaborates with the media relations team to secure consistent coverage in relevant industry trade publications, business media and national outlets.
• Creates and executes strategic B2B public relations campaigns aligned with clients’ business objectives, target audiences and measurable communications goals.
• Leads and coordinates internal specialists in media relations, content and research to ensure client objectives are met, work is delivered on time and campaigns remain within approved budgets.
• Researches, writes and edits compelling content, including press releases, thought leadership articles, executive bylines, case studies, media pitches, blogs and other communications materials.
• Identifies opportunities to position client executives as industry thought leaders through media interviews, speaking engagements, industry awards, contributed articles and other credibility-building initiatives.
• Provides strategic counsel to clients during crises, sensitive situations and other communications challenges.
• Oversees the development of professional social media and blog calendars and content aligned with client objectives.
• Prepares and presents client reports that evaluate media coverage, key messages, target audience reach, campaign performance and progress toward established PR objectives.
• Schedules and leads recurring client meetings, provides strategic counsel to C-suite executives and proactively addresses client needs and concerns.
• Maintains accurate agency timesheets on a daily basis and ensures assigned client work remains within approved budgets.
• Stays informed about B2B industry trends, emerging technologies, competitive developments and business issues to identify newsworthy opportunities and provide strategic recommendations.
• Collaborates with the Managing Director of the B2B practice to strengthen client relationships, support client retention and identify opportunities for account growth.

Conhecimentos

Client relationships

Media relations planning

PR campaigns

Content creation

Crisis counsel

Social media calendars

Reporting & analytics

Executive presentations

Budget management

Team leadership

Formação académica

Bachelor's degree in marketing, journalism, PR, or related field

Ferramentas

Microsoft Word

Microsoft Excel

PowerPoint

WordPress

Descrição da oferta de emprego

Ripley PR, along with its divisions Orange Orchard and Adventure PR, serves national and global clients. Ripley PR specializes in public relations for B2B, franchising, skilled trades, manufacturing, technology and other industries. Orange Orchard specializes in public relations for animal welfare organizations, leading nonprofits and major philanthropic foundations, while Adventure PR focuses on adventure travel, hospitality and outdoor recreation brands. Our B2B practice helps companies build credibility, establish thought leadership, increase industry visibility and reach key business audiences through strategic public relations and earned media.

We have an outstanding reputation for creating highly visible results and earning media coverage for our clients in notable trade publications and major national mainstream publications and outlets.

We are seeking a full-time, experienced Brand Manager to support our growing B2B practice. This individual will serve as a strategic partner to clients, managing relationships, developing and executing results-driven public relations campaigns, and collaborating with our internal specialists to deliver exceptional results. The Brand Manager will report to the Managing Director of the B2B practice and work out of our Maryville office.

• Serves as the primary client contact, building trusted relationships with B2B clients across multiple industries.
• Develops strategic media relations plans and collaborates with the media relations team to secure consistent coverage in relevant industry trade publications, business media and national outlets.
• Creates and executes strategic B2B public relations campaigns aligned with clients’ business objectives, target audiences and measurable communications goals.
• Leads and coordinates internal specialists in media relations, content and research to ensure client objectives are met, work is delivered on time and campaigns remain within approved budgets.
• Researches, writes and edits compelling content, including press releases, thought leadership articles, executive bylines, case studies, media pitches, blogs and other communications materials.
• Identifies opportunities to position client executives as industry thought leaders through media interviews, speaking engagements, industry awards, contributed articles and other credibility-building initiatives.
• Provides strategic counsel to clients during crises, sensitive situations and other communications challenges.
• Oversees the development of professional social media and blog calendars and content aligned with client objectives.
• Prepares and presents client reports that evaluate media coverage, key messages, target audience reach, campaign performance and progress toward established PR objectives.
• Schedules and leads recurring client meetings, provides strategic counsel to C-suite executives and proactively addresses client needs and concerns.
• Maintains accurate agency timesheets on a daily basis and ensures assigned client work remains within approved budgets.
• Stays informed about B2B industry trends, emerging technologies, competitive developments and business issues to identify newsworthy opportunities and provide strategic recommendations.
• Collaborates with the Managing Director of the B2B practice to strengthen client relationships, support client retention and identify opportunities for account growth.

Some of the requirements and characteristics we are seeking in a Brand Manager

• 5+ years of demonstrated public relations experience and a bachelor’s degree in marketing, journalism, public relations, mass communications or a related field.
• Public relations agency experience strongly preferred, including experience managing multiple client accounts and developing B2B communications strategies.
• Excellent writing, editing and verbal communication skills, with the ability to consistently produce clear, accurate and compelling content.
• Demonstrated success securing earned media coverage in business, trade and industry-specific publications.
• Ability to understand complex industries, products and services and translate technical or specialized information into compelling stories for business audiences.
• Expert knowledge of public relations best practices, content development, media relations and emerging industry trends.
• Strong client consulting and account management skills, including experience advising senior-level executives.
• Comfortable working in a collaborative environment and leading cross-functional teams.
• Ability to thrive under pressure in a fast-paced agency environment.
• Excellent project management skills, with the ability to oversee multiple client accounts, priorities and deadlines simultaneously.
• Self-motivated, proactive, inquisitive and enthusiastic, with a strong sense of ownership and accountability.
• Demonstrates initiative, sound judgment and a commitment to delivering exceptional client service.
• Confident presenting to groups of all sizes and skilled at motivating and influencing others through effective communication and interpersonal skills.
• Proficient in Microsoft Word, Excel, PowerPoint, WordPress and content management systems.

Ripley PR offers a competitive salary, office massages, and a down-to-earth collaborative team environment where your ideas are encouraged, not ignored. Our rapidly growing national presence gives you the opportunity to create your own story. We appreciate your skills, experience and we-can-do-it attitude!

We offer excellent benefits including medical, dental, vision, 401k and paid time off.