B2B Digital Media Director: ABM & Activation

Prophet Security; Atlanta, Austin (GA, TX); Hybrid; USD 135,000 - 145,000; Full time

Job summary

Prophet is seeking an experienced Media Director in Atlanta with a deep B2B digital background to lead integrated media strategy, ABM, and activation for strategic client engagements.

You will partner with Strategy, Creative, PMO, Analytics, and Client Leadership to translate business objectives into precise audience, channel, and revenue-driven plans, while balancing strategic planning with hands-on execution in a hybrid client-facing role.

Qualifications

• 8+ years in media planning/activation or integrated B2B marketing
• Hands-on ABM platform proficiency (6sense, Demandbase)
• Experience running 1:many, 1:few, and 1:1 ABM programs with measurable outcomes
• Deep knowledge of content syndication mechanics and lead programs
• Experience with co-registration, webinars, and virtual events as lead gen vehicles
• Strong technical grounding in digital campaign tracking, tagging, and attribution
• Platform integrations across Google Ads, DV360, Salesforce, HubSpot, Marketo
• Knowledge of B2B data providers (Bombora, TechTarget, ZoomInfo, Aberdeen, D&B)
• Development of full-funnel measurement frameworks and attribution models
• Excellent presentation and stakeholder management skills

Responsibilities

• Lead and articulate ABM strategy and omnichannel activation for key client engagements
• Oversee content syndication, lead gen programs, co-registration, and partner integrations
• Manage platform integrations and tagging infrastructure for accurate attribution
• Develop integrated media plans across paid, owned, and earned channels
• Build and refine measurement frameworks linking media spend to pipeline/revenue
• Present insights and recommendations to senior client stakeholders

Skills

ABM platform proficiency

ABM 1:many/1:few/1:1

Content syndication mechanics

Co-registration & webinars

Custom content programs

Campaign tracking & tagging

Platform integrations

B2B data providers knowledge

Full-funnel measurement & attribution

Senior stakeholder communication

Tools

6sense

Demandbase

Google Ads

DV360

Salesforce

HubSpot

Marketo

Job description

Prophet is seeking an experienced Media Director in Atlanta with a deep B2B digital background to lead integrated media strategy, ABM, and activation for strategic client engagements.

You will partner with Strategy, Creative, PMO, Analytics, and Client Leadership to translate business objectives into precise audience, channel, and revenue-driven plans, while balancing strategic planning with hands-on execution in a hybrid client-facing role.