B2B Media Director: ABM, Digital Activation & Strategy

Prophet Application; Atlanta (GA); Hybrid; USD 135,000 - 145,000; Full time

Job summary

Prophet is seeking a Media Director in the United States with a deeply rooted B2B digital background to lead integrated media strategy, omnichannel planning, and activation across key client engagements.

This role blends strategic planning with hands-on execution, partnering with Strategy, Creative, PMO, Analytics, and Client Leadership to translate objectives into audience, channel, and monetization plans.

Qualifications

• 8+ years in media planning or B2B marketing.
• Hands-on ABM platform proficiency (6sense/Demandbase).
• Experience running ABM programs (1:many/1:few/1:1) with measurable outcomes.
• Knowledge of content syndication mechanics and vendor relations.
• Experience managing co-registration, webinars, and virtual events for lead generation.
• Ability to build custom content programs with trade publications and partners.
• Strong technical grounding in digital campaign tracking and tagging.
• Platform integrations across Google Ads, DV360, Salesforce, HubSpot, Marketo.
• Familiarity with B2B data providers (Bombora, TechTarget, ZoomInfo, Aberdeen, D&B).
• Experience developing full-funnel measurement and attribution models.
• Strong presentation and stakeholder management skills.

Responsibilities

• Lead digital ABM programs and multi-channel activation.
• Oversee content syndication and lead generation programs.
• Manage platform integrations and tagging infrastructure.
• Build and maintain attribution models connecting media to pipeline.
• Present insights and recommendations to client executives.
• Collaborate with strategy, creative, analytics, and account teams.

Skills

Media planning

ABM proficiency

ABM programs

Content syndication

Co-registration programs

Webinar programs

Trade publications content

Campaign tracking

Platform integrations

Data providers

Measurement frameworks

Stakeholder management

Tools

6sense

Demandbase

Google Ads

DV360

Salesforce

HubSpot

Marketo

Job description

Prophet is seeking a Media Director in the United States with a deeply rooted B2B digital background to lead integrated media strategy, omnichannel planning, and activation across key client engagements.

This role blends strategic planning with hands-on execution, partnering with Strategy, Creative, PMO, Analytics, and Client Leadership to translate objectives into audience, channel, and monetization plans.