Automation Sales Leader: Territory Growth & ROI

Formic Technologies; Richmond (VA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Commission plan

Healthcare coverage

401(k)

Home office stipend

Cell phone reimbursement

Flexible time off

Parental leave

Job summary

Formic is seeking an Automation Sales Manager to drive revenue growth and market expansion in your territory. You will craft a strategic plan, know the regional manufacturing landscape, and build trusted relationships with manufacturers, integrators, and partners.

You will engage customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts. You will lead negotiations and own the full sales cycle.

Qualifications

• Proven success in full-cycle B2B sales with revenue attainment.
• Ability to own and grow a geographic territory independently.
• Strong pipeline development in new or underpenetrated markets.
• Experience navigating multi-stakeholder buying committees.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle B2B sales

Territory management

Pipeline development

Stakeholder management

Salesforce CRM

Negotiation

Tools

Salesforce

Job description

Formic is seeking an Automation Sales Manager to drive revenue growth and market expansion in your territory. You will craft a strategic plan, know the regional manufacturing landscape, and build trusted relationships with manufacturers, integrators, and partners.

You will engage customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts. You will lead negotiations and own the full sales cycle.