Automation Sales Leader: Territory Growth & ROI

Formic Technologies; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped Commission Structure

Comprehensive Healthcare Coverage

Life Insurance & Disability (employer‑

401(k) retirement plan

Home Office Stipend

Job summary

Formic is hiring an Automation Sales Manager to drive revenue growth and market expansion in the assigned territory. You will craft a strategic plan, build deep knowledge of regional manufacturing landscapes, and establish trusted relationships with manufacturers, integrators, and partners.

You will evaluate automation opportunities with customers, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts.

Qualifications

• Proven success in full-cycle B2B sales with revenue attainment.
• Experience owning and growing a geographic territory independently.
• Ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.
• Analytical mindset with the ability to quantify value and ROI.
• Willingness and ability to travel up to ~75% within region.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle B2B sales

Territory ownership

Pipeline development

ROI analysis

CRM proficiency (Salesforce)

Tools

Salesforce

Job description

Formic is hiring an Automation Sales Manager to drive revenue growth and market expansion in the assigned territory. You will craft a strategic plan, build deep knowledge of regional manufacturing landscapes, and establish trusted relationships with manufacturers, integrators, and partners.

You will evaluate automation opportunities with customers, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts.