Automation Sales Manager - Equity & Territory Growth

Formic; Richmond (VA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Competitive uncapped commission

Comprehensive Healthcare Coverage

Insurance Benefits (Life, STD/ LTD)

Employee Assistance Program

Paid Parental Leave

Company-sponsored 401(k)

Home Office Stipend

Monthly Cell Phone Reimbursement

Flexible Time Off

Job summary

Formic, a leader in Robotics-as-a-Service, is hiring an Automation Sales Manager to drive revenue growth across SMB and mid-market manufacturing in the U.S. You will own territory strategy, build deep market knowledge, and establish trusted relationships with manufacturers, integrators, and strategic partners.

You will manage the full sales cycle from initial engagement through contract execution, collaborating with Engineering and Solutions teams to develop automation concepts.

Qualifications

• Proven success in full-cycle B2B sales with consistent revenue attainment.
• Experience owning and growing a geographic territory independently.
• Demonstrated ability to proactively build pipeline in new or underpenetrated markets.
• Strong understanding of manufacturing operations and industrial buying processes.
• Ability to navigate multi-stakeholder buying committees and technical decision makers.
• Analytical mindset with the ability to quantify value and clearly communicate ROI.
• Proficiency with Salesforce or comparable CRM systems.
• Willingness and ability to travel up to approximately 75 percent within the assigned region.
• Comfort operating in a fast-growth environment with evolving processes and priorities.

Responsibilities

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment.
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts.
• Lead consultative discovery conversations and on-site meetings with manufacturing decision makers.
• Develop tailored automation solutions in partnership with Solutions and Engineering teams.
• Advance opportunities through the full sales cycle from prospecting to contract execution.
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders.
• Represent Formic at industry events and trade shows to expand regional market presence.
• Maintain accurate CRM data, pipeline visibility, and forecast accuracy.
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy.

Skills

Full-cycle B2B sales

Geographic territory ownership

Pipeline development

Executive relationships

CRM experience (Salesforce)

Travel availability

Tools

Salesforce

Job description

Formic, a leader in Robotics-as-a-Service, is hiring an Automation Sales Manager to drive revenue growth across SMB and mid-market manufacturing in the U.S. You will own territory strategy, build deep market knowledge, and establish trusted relationships with manufacturers, integrators, and strategic partners.

You will manage the full sales cycle from initial engagement through contract execution, collaborating with Engineering and Solutions teams to develop automation concepts.