Audience Strategy Manager - SQL & Data Activation Lead

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 89,000 - 127,000; Full time

Job summary

Publicis Groupe in Chicago seeks a Manager, Audience Strategy to architect and run audience work behind growth plans. You will write queries, build segments, and move data through clean rooms and activation platforms, partnering with cross-functional teams.

The ideal candidate is hands-on with SQL, familiar with clean rooms, and can present complex results in plain language to clients. This role reports to the Director, Audience Strategy.

Qualifications

• 4+ years in digital media, ad technology or data-driven marketing, incl. 2+ years in an agency/holding company or client-service.
• Deep knowledge of agency operations: briefs, scopes, media plans, trafficking, onboarding, billing and deadlines.
• Hands-on SQL and experience querying clean room or cloud warehouses.
• Familiar with ad tech and mar tech stacks and can explain to non-technical stakeholders.
• Excellent oral and written communication and client presentation skills.
• Strong multi-account project management ability.
• Bias for action; startup experience is a plus.
• Data engineering or advanced analytics knowledge is a plus.
• Can-do attitude and figureoutability mindset.

Responsibilities

• Build audiences from first-, second- and third-party data to meet brand objectives.
• Own end-to-end activation: from segmenting to distribution in DSPs and addressable partners.
• Present recommendations, match rates, scale, and performance to clients in plain language.
• Analyze audience performance, surface gaps early, and suggest refinements.
• Maintain taxonomy and activation runbooks for repeatability.
• Design and run audience tests; document impact on the plan.

Skills

Digital media

Ad tech

Client service

Project management

Presentation

SQL

Clean rooms

Startup mindset

Figureoutability

Tools

LiveRamp

Epsilon

Snowflake

BigQuery

Databricks

DSPs

CDPs

Job description

Publicis Groupe in Chicago seeks a Manager, Audience Strategy to architect and run audience work behind growth plans. You will write queries, build segments, and move data through clean rooms and activation platforms, partnering with cross-functional teams.

The ideal candidate is hands-on with SQL, familiar with clean rooms, and can present complex results in plain language to clients. This role reports to the Director, Audience Strategy.