Head of Audience Strategy & Data Innovation

Publicis Groupe ANZ; New York (NY); On-site; USD 168,000 - 269,000; Full time

Job summary

Publicis Groupe is seeking a Senior Vice President of Audiences to guide data-driven media strategies across multiple channels. You will lead teams, translate client goals into data solutions, and stay ahead of adtech trends to deliver measurable outcomes for clients.

You will mentor cross-functional colleagues and ensure audience insights permeate all planning stages, leveraging 1P/3P data and privacy best practices to optimize campaigns and client outcomes.

Qualifications

• 10+ years of experience in digital media (strategy/ops, analytics, or buying).
• Deep knowledge of DSPs, DMPs, third-party audience data, cross-screen OLV and data analytics.
• Experience leveraging audience data for strategic investment and decisions.
• Experience using 3P and 1P data to impact media goals.
• Strong team leadership experience and ability to operate under pressure.
• Excellent written and verbal communication.

Responsibilities

• Integrate audience data into media planning and execution.
• Collaborate with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into data-driven media strategies.
• Lead Audience team to ensure audience insights are integrated into all stages of media planning.
• Develop strategies and insights aligned with clients' business objectives and outcomes.
• Maintain knowledge of Adtech/Martech trends and privacy rules in industry.
• Build and maintain relationships with clients, internal teams, and data/technology vendors.

Skills

Digital media leadership

Data-driven storytelling

Stakeholder communication

Team management

Analytics

Privacy rules knowledge

Tools

DSPs

DMPs

Excel

PowerPoint

3P data platforms

1P data platforms

Job description

Publicis Groupe is seeking a Senior Vice President of Audiences to guide data-driven media strategies across multiple channels. You will lead teams, translate client goals into data solutions, and stay ahead of adtech trends to deliver measurable outcomes for clients.

You will mentor cross-functional colleagues and ensure audience insights permeate all planning stages, leveraging 1P/3P data and privacy best practices to optimize campaigns and client outcomes.