Head of Audience Growth & Data Strategy

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 135,000 - 194,000; Full time

Job summary

Publicis Groupe seeks a Director of Audience Strategy to lead data-driven growth initiatives and audience activation for transformed brands. The role sits within Infinite Roar, Publicis Media's fastest-growing agency, combining boutique agility with global resources.

The candidate will shape identity resolution, audience segmentation, and clean room strategies while collaborating with strategy, activation, and measurement teams to deliver audience-first media outcomes.

Qualifications

• 6+ years managing relationships across complex hierarchies.
• 7+ years of experience in digital media and ad technology.
• Excellent oral, written and client presentation skills.
• Strategic thinking with strong analytics to solve problems.
• Strong project management skills.

Responsibilities

• Growth Strategy: Evaluate the client’s business and develop an approach that will drive growth.
• Grow audience-based plans using data sources and granular segments to meet brand objectives.
• Present data strategy to clients and align on audience-first media plans across teams.
• Leverage technologies to build and distribute audiences and address gaps with solutions.
• Analyze audience performance and report findings to clients; iterate accordingly.
• Document audience definitions and activation processes to guide evolution.

Skills

Audience strategy

Identity resolution

Data analysis

Leadership

Stakeholder mgmt

Job description

Publicis Groupe seeks a Director of Audience Strategy to lead data-driven growth initiatives and audience activation for transformed brands. The role sits within Infinite Roar, Publicis Media's fastest-growing agency, combining boutique agility with global resources.

The candidate will shape identity resolution, audience segmentation, and clean room strategies while collaborating with strategy, activation, and measurement teams to deliver audience-first media outcomes.