Audience Strategy Lead: Analytics & Client Impact

crossmediainc; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Crossmedia seeks a Supervisor, Audience Strategy & Analytics to lead analytics workstreams across existing clients, new business, and internal initiatives. You will translate business questions into actionable audience strategies using profiling, segmentation, CRM analysis, and lookalike modeling.

You will mentor Analysts, collaborate with planning, research, and programmatic teams, and present insights to both technical and non-technical audiences to drive media decisions.

Qualifications

• Bachelor's degree in a quantitative or science discipline.
• 4+ years of experience in Audience Analytics.
• Strong understanding of audience strategy and analytics.
• Experience with segmentation, profiling, CRM analysis, lookalike modeling.
• Proficiency with platforms such as Experian, TransUnion, MRI-Simmons, YouGov, or GWI.
• Working knowledge of SQL, Python, or R; lift analysis or A/B testing.
• Strong client-facing communication and mentoring experience.

Responsibilities

• Lead audience strategy and analytics workstreams across current clients and internal initiatives.
• Define business and media objectives with clients and translate questions into data plans.
• Develop profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing.
• Utilize data platforms and syndicated sources to uncover opportunities.
• Analyze data with SQL, Python, R, and other tools; apply lift analysis and A/B testing.
• Translate analyses into clear visualizations and actionable recommendations.
• Oversee development of custom audience solutions and project roadmaps.
• Mentor Analysts and Senior Analysts and collaborate with cross-functional teams.
• Contribute to expanding Redbox’s audience analytics capabilities.

Skills

SQL

Python

R

Audience analytics

A/B testing

Education

Bachelor's degree in a quantitative field

Tools

Experian

TransUnion

MRI-Simmons

YouGov

GWI

Job description

Crossmedia seeks a Supervisor, Audience Strategy & Analytics to lead analytics workstreams across existing clients, new business, and internal initiatives. You will translate business questions into actionable audience strategies using profiling, segmentation, CRM analysis, and lookalike modeling.

You will mentor Analysts, collaborate with planning, research, and programmatic teams, and present insights to both technical and non-technical audiences to drive media decisions.