Audience Strategy & Activation Analyst

Publicis Groupe; Plano (TX); On-site; USD 56,000 - 77,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

Paid time off

Job summary

Digitas, part of Publicis Groupe, is seeking an Analyst to support audience strategy, activation, and reporting inputs for a major electronics client. You’ll collaborate across audience strategy, activation, and measurement to turn data into actionable recommendations.

The role focuses on translating audience insights into strategy, maintaining trackers, and contributing to client-ready materials in a fast-paced, collaborative environment.

Qualifications

• 0–2 years of experience in media, analytics, audience strategy, or agency environment.
• Strong written and verbal communication skills, with ability to summarize data into clear takeaways.
• Strong organizational skills and attention to detail; comfortable maintaining trackers, documentation, and QA materials.
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs.
• Foundational understanding of paid media planning, audience targeting, or campaign measurement preferred.
• Comfortable working with Excel or similar tools to organize, analyze, and summarize data.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Demonstrated critical thinking, curiosity, and problem-solving ability.
• Self-motivated and eager to learn across audience strategy, data activation, and media measurement.

Responsibilities

• Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs.
• Help translate consumer behaviors, category trends, and media objectives into actionable audience strategies.
• Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources.
• Assist with audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals.
• Support development of internal and client-facing audience summaries, POVs, and recommendation materials.

Job description

Digitas, part of Publicis Groupe, is seeking an Analyst to support audience strategy, activation, and reporting inputs for a major electronics client. You’ll collaborate across audience strategy, activation, and measurement to turn data into actionable recommendations.

The role focuses on translating audience insights into strategy, maintaining trackers, and contributing to client-ready materials in a fast-paced, collaborative environment.