Audience Growth Architect

Infinite Roar; Chicago, Northern (IL, KY); Hybrid; USD 89,000 - 127,000; Full time

Job summary

Infinite Roar, the leading data-driven agency within Publicis Groupe, seeks a Manager, Audience Strategy to build and optimize audiences across first-, second-, and third-party data. You will own activation paths end-to-end, ensuring segments are live and delivering at scale while collaborating with cross-functional partners.

You will hands-on work with identity resolution, clean rooms, and cloud warehouses, translating complex platform opportunities into clear options for clients and account

Qualifications

• 4+ years in digital media, ad technology or data-driven marketing, including at least 2 years in a service environment.
• Hands-on SQL in clean room or cloud warehouse environments.
• Familiarity with ad tech and martech stacks and ability to explain to non-technical stakeholders.

Responsibilities

• Build people-based audiences from first-, second-, and third-party data to meet brand objectives.
• Own the activation path end-to-end from segment definition to distribution and live delivery at scale.
• Present audience recommendations and performance to clients in plain language.

Skills

Audience strategy

SQL

Data analysis

Project management

Communication

Tools

LiveRamp

Epsilon

Snowflake

BigQuery

Databricks

Job description

Infinite Roar, the leading data-driven agency within Publicis Groupe, seeks a Manager, Audience Strategy to build and optimize audiences across first-, second-, and third-party data. You will own activation paths end-to-end, ensuring segments are live and delivering at scale while collaborating with cross-functional partners.

You will hands-on work with identity resolution, clean rooms, and cloud warehouses, translating complex platform opportunities into clear options for clients and account