Audience Strategy Lead — Data-Driven Growth & Insights

Publicis Groupe ANZ; Chicago (IL); On-site; USD 87,210 - 125,265; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K

Flexible time off

Tuition reimbursement

Job summary

A global media agency is looking for an Audience Strategy Manager in Chicago, IL. The ideal candidate will drive audience strategies, leveraging data to enhance targeting efforts. With a focus on collaboration and innovation, this role requires strong analytical skills and a passion for data-driven insights. A background in media planning, digital strategies, and audience analysis is essential. The compensation ranges from $87,210 to $125,265 annually.

Qualifications

• Candidates should have 3+ years’ experience in media planning/strategy.
• Familiar with data visualization tools like Tableau and advanced Excel.
• Strong understanding of digital marketing and audience segmentation.

Responsibilities

• Assist with data-driven audience strategy development.
• Analyze consumer interactions through data.
• Develop recommendations based on client objectives.

Skills

Data-driven advertising

Audience strategy

Analytical skills

Communication skills

Media Fundamentals

Problem-solving

Education

3+ years' experience in media planning/strategy

Tools

Tableau

SQL

Python

Microsoft Excel

Epsilon

Knowledge of ad platforms

Job description

A global media agency is looking for an Audience Strategy Manager in Chicago, IL. The ideal candidate will drive audience strategies, leveraging data to enhance targeting efforts. With a focus on collaboration and innovation, this role requires strong analytical skills and a passion for data-driven insights. A background in media planning, digital strategies, and audience analysis is essential. The compensation ranges from $87,210 to $125,265 annually.