Audience Strategy & Insights Analyst

Publicis Groupe ANZ; Plano (TX); On-site; USD 56,000 - 77,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Paid time off

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, a Publicis Groupe agency, is seeking an Analyst to support audience strategy, activation, and measurement for a major electronics client. You will collaborate with the Marketplace Intelligence & Competitive function, contribute to audience summaries, and help QA materials in a fast-paced environment.

The role emphasizes analytical curiosity, attention to detail, clear communication, and the ability to turn data into actionable recommendations across strategy, activation, and reporting.

Qualifications

• 0–2 years of experience in media, analytics, audience strategy, or agency environment.
• Strong written and verbal communication skills, with ability to summarize data into clear takeaways.
• Strong organizational skills and attention to detail; comfortable maintaining trackers, documentation, and QA materials.
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs.
• Foundational understanding of paid media planning, audience targeting, or campaign measurement preferred.
• Comfortable working with Excel or similar tools to organize, analyze, and summarize data.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Demonstrated critical thinking, curiosity, and problem-solving ability.
• Self-motivated and eager to learn across audience strategy, data activation, and media measurement.

Responsibilities

• Audience Strategy: Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs.
• Audience Strategy: Translate consumer behaviors, category trends, and media objectives into actionable audience strategies.
• Audience Strategy: Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources.
• Audience Strategy: Identify audience opportunities, gaps, and strategic considerations based on objectives and goals.
• Audience Strategy: Develop internal and client-facing audience summaries, POVs, and recommendation materials.
• Audience Activation Management: Translate strategic audience definitions into platform- and publisher-ready activation inputs.
• Audience Activation Management: Maintain audience trackers, taxonomy documents, activation maps, and QA materials.
• Audience Activation Management: Assist with naming, logic documentation, sizing inputs, and platform feasibility checks.
• Audience Activation Management: Partner with investment, platform, and activation teams to confirm audience availability and implementation requirements.
• Audience Activation Management: Refine audience models based on campaign setup, reachability, and performance signals.
• Campaign Reporting: Gather audience, campaign, and marketplace context to support measurement workstreams.
• Campaign Reporting: Connect audience strategy to performance readouts and implications for targeting and activation.
• Campaign Reporting: Develop clear takeaways to explain what happened and what to consider next.

Skills

Analytical Curiosity

Attention to Detail

Communication

Strategic Thinking

Problem Solving

Collaboration

Proactivity

Tools

Excel

Job description

Digitas, a Publicis Groupe agency, is seeking an Analyst to support audience strategy, activation, and measurement for a major electronics client. You will collaborate with the Marketplace Intelligence & Competitive function, contribute to audience summaries, and help QA materials in a fast-paced environment.

The role emphasizes analytical curiosity, attention to detail, clear communication, and the ability to turn data into actionable recommendations across strategy, activation, and reporting.