Head of Audience Strategy & Data Activation

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 135,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Parental leave

Paid time off

Flexible benefits

Job summary

Publicis Groupe seeks a Director of Audience Strategy to scale data-led work across multiple clients. You will partner with VP and leadership to implement a strategic roadmap, educate client teams on 1P/2P/3P data, and drive real-time optimization across platforms. The role demands strong collaboration, strategic vision, and deep ad tech expertise.

You will guide audience playbooks, work with CDPs and data vendors, and lead a team to deliver measurable outcomes for campaigns and clients alike.

Qualifications

• 6+ years managing relationships across complex hierarchies.
• 8+ years of experience in digital media and ad technology.
• Excellent oral, written and client presentation skills.
• In-depth technical knowledge of ad and marketing technology and data-driven media activation.
• Deep experience using audience data to impact business outcomes.
• Strong project management and cross-functional collaboration.
• Previous agency-side experience preferred.
• Experience managing multiple clients/brands across marketing measurement platforms.

Responsibilities

• Lead the Audience Strategy day-to-day, mentoring team members and guiding client workflows.
• Implement strategic visions with audiences, leveraging deterministic technologies and data.
• Represent 1P/3P data use to drive ROI and educate stakeholders across the organization.
• Guide use of audience data to improve targeting and campaign performance in real time.
• Conduct primary audience research and define core audiences to support strategy.
• Develop and evangelize product offerings across DTAI with aligned measurement plans.
• Build relationships with Identity Resolution platforms and CDPs for deployment.
• Collaborate with programmatic and media investment teams for activation.

Skills

Relationship management

Digital media

Communication skills

Presentation skills

Ad tech knowledge

Data analytics

Project management

Client management

Team leadership

Strategic thinking

Tools

Ad servers

CDPs

comScore

SimilarWeb

Numerator

DSPs

Identity resolution

Job description

Publicis Groupe seeks a Director of Audience Strategy to scale data-led work across multiple clients. You will partner with VP and leadership to implement a strategic roadmap, educate client teams on 1P/2P/3P data, and drive real-time optimization across platforms. The role demands strong collaboration, strategic vision, and deep ad tech expertise.

You will guide audience playbooks, work with CDPs and data vendors, and lead a team to deliver measurable outcomes for campaigns and clients alike.