Audience Strategy Lead: Data-Driven Growth

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 87,210 - 125,265; Full time

Benefits offered by this job

Medical coverage

401K plan

Flexible time off

Job summary

A leading media agency is seeking an Audience Strategy Manager in Chicago, IL. This role focuses on leveraging data and analytics to drive audience strategy and enhance targeting efforts. Ideal candidates should have over 3 years of experience in media strategy, strong analytical skills, and familiarity with audience tools like Epsilon and MRI. The company promotes a culture of diversity and inclusion and offers comprehensive benefits. Compensation ranges from $87,210 to $125,265 annually.

Qualifications

• Experience in digital media planning/strategy.
• Familiarity with data visualization tools.
• Strong understanding of audience and CRM tools.

Responsibilities

• Assist in audience strategy development using data.
• Analyze consumer interactions with media and content.
• Develop client-facing materials and reports.

Skills

Data fluency

Analytical skills

Communication skills

Education

3+ years in media planning/strategy

Tools

Tableau

SQL

Excel

GWI

MRI

Job description

A leading media agency is seeking an Audience Strategy Manager in Chicago, IL. This role focuses on leveraging data and analytics to drive audience strategy and enhance targeting efforts. Ideal candidates should have over 3 years of experience in media strategy, strong analytical skills, and familiarity with audience tools like Epsilon and MRI. The company promotes a culture of diversity and inclusion and offers comprehensive benefits. Compensation ranges from $87,210 to $125,265 annually.