Audience Strategy Lead – Growth & Insights

Publicis Groupe; Chicago (IL); On-site; USD 110,580 - 158,865; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

A leading global media agency is seeking an Audience Strategy Associate Director in Chicago. The ideal candidate should have over 5 years of experience in media planning, strong analytical skills, and the ability to manage teams. This role involves leveraging data for audience insights to drive innovative strategies. The organization offers a competitive salary range and comprehensive benefits, fostering a diverse and inclusive workplace.

Qualifications

• 5+ years experience in media planning/strategy with digital emphasis.
• 2+ years managing a team of 2+ direct reports.
• Strong analytical skills and data fluency.

Responsibilities

• Drive use of audience data to impact media strategies.
• Analyze data to create detailed audience profiles.
• Collaborate with various teams for audience strategy alignment.

Skills

Media planning/strategy

Data visualization

Audience profiling

Digital marketing

Critical thinking

Tools

Tableau

Excel

PowerPoint

SQL

Job description

A leading global media agency is seeking an Audience Strategy Associate Director in Chicago. The ideal candidate should have over 5 years of experience in media planning, strong analytical skills, and the ability to manage teams. This role involves leveraging data for audience insights to drive innovative strategies. The organization offers a competitive salary range and comprehensive benefits, fostering a diverse and inclusive workplace.