Audience Strategy Lead: Analytics & Insights

Crossmedia, Inc.; Northern, New York (KY, NY); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Hybrid work options (in-office & WFH)

Open PTO/Annual leave

Healthcare options

401k with company match

Parental leave

Job summary

Crossmedia is seeking a Supervisor, Audience Strategy & Analytics to lead data-driven audience workstreams for current clients and new business opportunities. You will collaborate with analysts, engineers, and cross-functional teams to translate business questions into actionable insights.

You will develop profiling, segmentation, CRM analysis, and lookalike modeling while guiding junior staff and delivering clear, compelling client communications.

Qualifications

• Bachelor’s degree in a quantitative or science discipline preferred.
• 4+ years of experience in audience analytics in a media setting.
• Strong understanding of audience strategy and data applications.

Responsibilities

• Lead audience strategy and analytics workstreams across clients and internal initiatives.
• Define objectives with clients and translate questions into data plans.
• Develop profiling, segmentation, CRM analysis and lookalike modeling.
• Translate analysis into clear visualizations and actionable recommendations.
• Mentor Analysts and Senior Analysts and manage project execution.

Skills

Audience analytics

SQL

Python

R

Client leadership

Mentoring

Education

Bachelor’s degree in a quantitative field

Tools

Experian

TransUnion

MRI-Simmons

YouGov

GWI

Job description

Crossmedia is seeking a Supervisor, Audience Strategy & Analytics to lead data-driven audience workstreams for current clients and new business opportunities. You will collaborate with analysts, engineers, and cross-functional teams to translate business questions into actionable insights.

You will develop profiling, segmentation, CRM analysis, and lookalike modeling while guiding junior staff and delivering clear, compelling client communications.