Head of Audience Analytics & Performance Strategy

Omnicom Media; Los Angeles (CA); On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plan

Employee stock purchase program

Paid family benefits

Job summary

Mediabrands in Los Angeles seeks a Director of Audience Analytics to lead audience strategy, insights, and activation across programmatic and social media. You will drive audience-driven decisions, guide campaign performance, and mentor the team while collaborating with internal teams and clients.

The role requires deep experience in audience data, addressable marketing, and hands-on use of audience tools to deliver client objectives and business growth.

Qualifications

• 7+ years in audience strategy, data analytics, paid media
• Strong audience segmentation and activation across channels
• Experience with DMPs and CDPs
• Excellent communication and leadership
• Proven project management and client management
• Analytical with data-driven mindset

Responsibilities

• Lead audience strategy workstreams and insights
• Develop segmentation for addressable marketing
• Translate insights into media planning and optimization
• Collaborate with media planning and activation teams
• Mentor junior team members and guide projects

Skills

Audience strategy

Data analytics

Paid media

Programmatic

Social media

DMP/CDP

Client management

Communication

Tools

SQL

Job description

Mediabrands in Los Angeles seeks a Director of Audience Analytics to lead audience strategy, insights, and activation across programmatic and social media. You will drive audience-driven decisions, guide campaign performance, and mentor the team while collaborating with internal teams and clients.

The role requires deep experience in audience data, addressable marketing, and hands-on use of audience tools to deliver client objectives and business growth.