Audience Growth & Engagement Manager

Bisnow; United States; Remote; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K

Flexible Spending Account

Dependent Care Account

Health Savings Account

Unlimited Vacation Days

7 days paid sick leave

9 paid Holidays

Referral Bonus Program

Job summary

Bisnow is seeking an analytically minded Manager, Audience Analytics & Engagement to lead insights across website, email, and events. You’ll own audience health metrics, drive retention, and shape how we use AI tools to optimize engagement.

You’ll bridge marketing, tech, and data teams to deliver measurable growth. You will develop KPIs, coordinate data from CRM to ESP, and translate findings into clear, actionable plans for stakeholders at all levels.

Qualifications

• 3–5 years of experience in an audience analytics and data-focused role.
• Strong SQL, with hands-on experience in web analytics platforms (GA4) and reporting/BI tools; familiarity with email platforms (Iterable).
• Ability to use AI and agentic tools with large data sets and translate data into actionable insights.

Responsibilities

• Lead development of audience intelligence across website, email, and events using Redshift, GA4, and Iterable.
• Define foundational KPIs: lifetime value, time spent, product interactions.
• Establish consistent engagement metrics and ongoing KPI reporting.
• Collaborate with marketing, technology, and audience teams to drive growth and retention.
• Reconcile audience data across CRM, enrichment tools, and ESP to ensure accurate reporting.
• Identify lapsed segments and implement re-engagement strategies with measurable lift.

Skills

SQL

GA4

Iterable

AI tools

Data storytelling

Cross-functional

Tools

Redshift

CRM

Backend data systems

Job description

Bisnow is seeking an analytically minded Manager, Audience Analytics & Engagement to lead insights across website, email, and events. You’ll own audience health metrics, drive retention, and shape how we use AI tools to optimize engagement.

You’ll bridge marketing, tech, and data teams to deliver measurable growth. You will develop KPIs, coordinate data from CRM to ESP, and translate findings into clear, actionable plans for stakeholders at all levels.