Audience Strategy & Analytics Lead

CROSSMEDIA; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work accessibility

Paid sabbatical at milestones

Healthcare options

401k with company match (USA)

Parental leave

Professional development

Job summary

Crossmedia seeks a Supervisor, Audience Analytics to join Redbox, Crossmedia's marketing science and data science team. You will connect data, audience insights and media strategy for clients, translating complex analyses into actionable recommendations.

Youll mentor junior colleagues, shape analytics capabilities, and collaborate with planning, strategy, research and programmatic teams to drive media results.

Qualifications

• 4+ years in audience analytics or related field.
• Experience in media/marketing data environments.
• Strong understanding of audience strategy and data-informed decisions.
• Experience with segmentation, profiling, CRM analysis and lookalike modeling.
• Familiarity with Experian, TransUnion, MRI-Simmons, YouGov or GWI.
• Comfort with SQL, Python, or R.
• Strong communication and storytelling skills, with client-facing experience.
• Experience mentoring junior team members.
• Bachelor’s degree in a quantitative/analytical discipline preferred.

Responsibilities

• Lead audience strategy and analytics projects across existing clients and new business.
• Collaborate with clients and internal teams to translate business questions into research approaches.
• Develop audience strategies through profiling, segmentation and CRM analysis.
• Utilize first- and third-party data to uncover insights and opportunities for media planning.
• Create clear visualizations and compelling stories for clients and teams.
• Mentor Analysts and Senior Analysts, guiding priorities and quality of work.
• Contribute to growth of Redbox’s audience analytics capabilities through dashboards and training.

Skills

Audience analytics

Data storytelling

SQL

Python

R

CRM analysis

Lookalike modeling

Mentoring junior staff

Education

Bachelor's in Statistics/Mathematics/Economics/Engineering/Info Systems

Tools

SQL

Python

R

Experian

TransUnion

MRI-Simmons

YouGov

GWI

Job description

Crossmedia seeks a Supervisor, Audience Analytics to join Redbox, Crossmedia's marketing science and data science team. You will connect data, audience insights and media strategy for clients, translating complex analyses into actionable recommendations.

Youll mentor junior colleagues, shape analytics capabilities, and collaborate with planning, strategy, research and programmatic teams to drive media results.