Audience Insights Analyst — Data-Driven & Strategic

Digitas North America; Plano (TX); On-site; USD 56,000 - 77,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Flexible time off

Job summary

Digitas North America is seeking an Analyst in the Audience function to support audience strategy, activation, and measurement for a major electronics client. The role collaborates across audience strategy, activation, and reporting inputs in a fast-paced, cross-functional environment.

The ideal candidate is curious, detail-oriented, analytical, and capable of turning data into clear, actionable recommendations while partnering with internal teams to drive campaign performance.

Qualifications

• 0–2 years of experience in media, analytics, audience strategy, or agency environment.
• Strong written and verbal communication skills; ability to summarize data into clear takeaways.
• Strong organizational skills; maintain trackers, documentation, and QA materials.
• Familiarity with syndicated research, platform data, publisher data, or media activation inputs.
• Comfortable with Excel or similar tools to organize, analyze, and summarize data.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Demonstrated critical thinking, curiosity, and problem-solving ability.
• Self-motivated and eager to learn across audience strategy, data activation, and measurement.

Responsibilities

• Audience Strategy: Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs
• Audience Strategy: Translate consumer behaviors, category trends, and media objectives into actionable audience strategies
• Audience Strategy: Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources
• Audience Strategy: Assist in identifying audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals
• Audience Strategy: Support development of internal and client-facing audience summaries, POVs, and recommendation materials
• Audience Activation Management: Support translation of strategic audience definitions into platform- and publisher-ready activation inputs
• Audience Activation Management: Maintain audience trackers, taxonomy documents, activation maps, and QA materials
• Audience Activation Management: Assist with audience naming, logic documentation, sizing inputs, and platform feasibility checks
• Audience Activation Management: Partner with investment, platform, and activation teams to confirm audience availability, delivery considerations, and implementation requirements
• Audience Activation Management: Help identify opportunities to refine audience models based on campaign setup, reachability, and performance signals
• Campaign Reporting: Support measurement workstreams by gathering audience, campaign, and marketplace context
• Campaign Reporting: Help connect audience strategy to performance readouts by identifying potential implications related to targeting, reach, composition, and activation approach
• Campaign Reporting: Contribute to reporting materials by developing clear, concise takeaways that help explain what happened, why it may have happened, and what to consider next

Skills

Analytical curiosity

Attention to detail

Communication

Strategic thinking

Problem solving

Collaboration

Proactivity

Paid media basics

Tools

Excel

Job description

Digitas North America is seeking an Analyst in the Audience function to support audience strategy, activation, and measurement for a major electronics client. The role collaborates across audience strategy, activation, and reporting inputs in a fast-paced, cross-functional environment.

The ideal candidate is curious, detail-oriented, analytical, and capable of turning data into clear, actionable recommendations while partnering with internal teams to drive campaign performance.