Senior Audience Analytics Lead: Insights & Strategy

Omnicom Media; New York (NY); Hybrid; USD 90,000 - 105,000; Full time

Job summary

Omnicom Media seeks a skilled analytics professional to partner with clients, lead multi-project engagements, and drive audience strategies using first-party CRM data. You will create roadmaps for audience solutions and deliver reports and dashboards that translate data into actionable insights.

You will mentor junior staff, collaborate across planning and programmatic teams, and apply advanced analytics to uncover media opportunities while enhancing the department's capabilities.

Qualifications

• Bachelors in a quantitative or science discipline preferred (Statistics, Mathematics, Economics, Engineering, Information Systems).
• 5-7 years experience in Analytics required.
• Media Agency or Media Technology background required.
• Experience in developing and managing project plans and/or roadmaps.
• Proficiency in SQL, R or Python strongly preferred.
• Strong Excel expertise with complex formulas and data automation (VBA preferred).
• Experience with Media Ad Server, Platforms, Website data preferred.
• Knowledge of modeling techniques (Regression, Exponential Smoothing, ARIMA, Decision Trees, Random Forest).

Responsibilities

• Serve as a strategic partner aligning audience analytics with client goals.
• Lead complex client engagements across diverse projects related to the client’s data management platform.
• Oversee audience creation by developing and maintaining project roadmaps for custom audience solutions.
• Contribute to development and enhancement of audience analytics services including reports and dashboards.
• Generate data visualizations and insights from multiple data sources including first-party CRM data.
• Collaborate with planning, strategy, research, programmatic and investment teams to drive business improvements.
• Mentor and manage junior team members in analytical and professional domains.
• Apply independent critical thinking to uncover media and marketing opportunities from analyses.
• Contribute to the department’s capabilities and understanding of media and communications channels.

Job description

Omnicom Media seeks a skilled analytics professional to partner with clients, lead multi-project engagements, and drive audience strategies using first-party CRM data. You will create roadmaps for audience solutions and deliver reports and dashboards that translate data into actionable insights.

You will mentor junior staff, collaborate across planning and programmatic teams, and apply advanced analytics to uncover media opportunities while enhancing the department's capabilities.