Senior Data Analyst: Media Insights & Attribution

CROSSMEDIA; New York (NY); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Hybrid work options

401k match

Sabbatical

Job summary

Crossmedia seeks a Sr. Analyst to join the Analytics group in a hybrid role (office + remote) in New York. The team focuses on data analysis, measurement, storytelling, and holistic media effectiveness.

You will transform data into visuals, develop measurement frameworks, and conduct consumer and market research to guide client decisions. You will work with MMM, MTA, experiments, and brand lift studies, using tools like YouGov, MRI-Simmons, Scarborough, GWI, Pathmatics, and Nielsen; programming

Qualifications

• 2–3 years of experience in the marketing analytics space.
• Experience creating data visualizations and dashboards to support media investment decision making
• Familiarity with media research tools: YouGov, MRI-Simmons, Scarborough, GWI, Vivvix, Pathmatics, or Nielsen Media Impact
• Hands on experience with MMM, MTA, experimentation, or brand lift studies
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
• Familiarity with programming languages is a plus (R, Python, dbt, SQL)

Responsibilities

• Transform raw data into visuals and compelling stories for clients.
• Translate clients’ business questions into actionable measurement frameworks.
• Generate quantitative and qualitative consumer and market research including demographic, psychographic, and behavioral profiling; media channel coverage; brand health; competitive analysis.
• Help media team understand historical media performance, optimal media budget, and allocate budget across channels.

Skills

Data analysis

Client communication

Organizational skills

Attention to detail

Team collaboration

Data cleansing

Problem solving

Tools

YouGov

MRI-Simmons

Scarborough

GWI

Vivvix

Pathmatics

Nielsen Media Impact

R

Python

SQL

dbt

Job description

Crossmedia seeks a Sr. Analyst to join the Analytics group in a hybrid role (office + remote) in New York. The team focuses on data analysis, measurement, storytelling, and holistic media effectiveness.

You will transform data into visuals, develop measurement frameworks, and conduct consumer and market research to guide client decisions. You will work with MMM, MTA, experiments, and brand lift studies, using tools like YouGov, MRI-Simmons, Scarborough, GWI, Pathmatics, and Nielsen; programming