Senior Analytics Lead: Audience & Content Insights

CNN; New York (NY); On-site; USD 84,000 - 156,000; Full time

Job summary

CNN is seeking a Senior Analyst, Audience and Content Analytics to help understand how journalism performs and how insights can improve content strategy across platforms. You will collaborate with Editorial, Audience Strategy, Product, Social, Programming and Revenue teams to translate content and audience data into actionable recommendations that inform coverage decisions and business priorities.

Work closely with stakeholders to present findings, develop scalable analytics frameworks, and

Qualifications

• 2+ years of experience in content analytics or related field.
• Strong SQL skills and experience with large-scale digital content datasets.
• Ability to translate data into clear recommendations for business, editorial, or leadership audiences.
• Familiarity with data modeling, analytics tooling and recurring methodologies.

Responsibilities

• Analyze content performance across topics, storylines, formats, platforms, and audience segments.
• Translate data into actionable recommendations for editorial planning, programming, distribution, and growth.
• Present findings to stakeholders in concise, decision-focused formats.
• Contribute to scalable analytics frameworks and improve data quality practices.

Skills

SQL

Data analysis

Insights communication

Tools

dbt

Python

Job description

CNN is seeking a Senior Analyst, Audience and Content Analytics to help understand how journalism performs and how insights can improve content strategy across platforms. You will collaborate with Editorial, Audience Strategy, Product, Social, Programming and Revenue teams to translate content and audience data into actionable recommendations that inform coverage decisions and business priorities.

Work closely with stakeholders to present findings, develop scalable analytics frameworks, and