Audience Strategy & Analytics Lead

Crossmedia Inc; New York (NY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work options

Healthcare options

401k with company match

Pension (UK)

Paid sabbatical

Job summary

Crossmedia Inc. in New York is seeking a Supervisor, Audience Strategy & Analytics to lead analytics across client engagements, new business, and internal initiatives.

You will serve as a day-to-day analytical and client lead, partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams. This role combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies

Qualifications

• Bachelor’s degree in a quantitative or science discipline preferred.
• 4+ years of experience in Audience Analytics; media agency or media technology experience required.
• Strong understanding of audience strategy and data-driven media challenges.
• Experience with segmentation, profiling, CRM analysis, lookalike modeling.
• Proficiency with Experian, TransUnion, MRI-Simmons, YouGov or GWI.
• SQL, Python or R with lift analysis or A/B testing.
• Strong client-facing communication; mentoring experience.

Responsibilities

• Lead audience strategy and analytics workstreams across current clients, new business and internal initiatives.
• Define business and media objectives with clients and account teams.
• Develop profiling, segmentation, CRM analysis, lookalike modeling and opportunity sizing.
• Work with data platforms and syndicated sources such as Experian, TransUnion, MRI-Simmons, YouGov, GWI.
• Analyze data using SQL, Python, R and other tools; apply lift analysis and A/B testing.
• Translate analyses into visualizations, stories and actionable recommendations.
• Oversee development of custom audience solutions and roadmaps with vendors.
• Present findings in client meetings; mentor Analysts and Senior Analysts.
• Collaborate with planning, strategy, research, programmatic and Ad Ops teams.
• Contribute to the growth of Crossmedia’s audience analytics capabilities.

Skills

Audience analytics

Client communication

Mentoring

Cross-functional collaboration

Education

Bachelor’s degree in a quantitative or science discipline

Tools

SQL

Python

R

Experian

TransUnion

MRI-Simmons

YouGov

GWI

Job description

Crossmedia Inc. in New York is seeking a Supervisor, Audience Strategy & Analytics to lead analytics across client engagements, new business, and internal initiatives.

You will serve as a day-to-day analytical and client lead, partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams. This role combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies