Senior Analytics Lead: Audience Targeting & Growth

Citi; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k)

Medical, dental and vision coverage

Paid time off

Job summary

Citi is looking for a Specialized Analytics Sr. Lead to drive Audience Analytics and Targeting in New York. This pivotal role involves leveraging data-driven insights to enhance customer engagement and optimize marketing effectiveness. Candidates should have over 10 years of experience in data analytics within finance or digital marketing, proficient in platforms like Snowflake and BI tools like Tableau.

The successful applicant will lead a team, enhance data strategies, and foster collaboration across various departments to drive growth and improve advertising relevance.

Qualifications

• 10+ years of experience in data analytics, business intelligence, or quantitative analysis.
• Deep understanding of commerce/media landscape and digital marketing KPIs.
• Experience in predictive modeling and experimental design.

Responsibilities

• Drive business outcomes through advanced analytics.
• Partner with cross-functional teams to integrate insights.
• Lead projects and influence strategic initiatives.

Skills

Data analytics

Business intelligence

Quantitative analysis

Audience capabilities

Statistical analysis

Predictive modeling

Machine learning

SQL

Python

Education

Bachelor's degree in a quantitative field

Master's degree or PhD in a quantitative field

Tools

Snowflake

Tableau

Power BI

Job description

Citi is looking for a Specialized Analytics Sr. Lead to drive Audience Analytics and Targeting in New York. This pivotal role involves leveraging data-driven insights to enhance customer engagement and optimize marketing effectiveness. Candidates should have over 10 years of experience in data analytics within finance or digital marketing, proficient in platforms like Snowflake and BI tools like Tableau.

The successful applicant will lead a team, enhance data strategies, and foster collaboration across various departments to drive growth and improve advertising relevance.