Audience Strategy & Campaign Planning Lead

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 121,000 - 224,000; Full time

Benefits offered by this job

Flexible time off

Parental leave

401(k) plan

Job summary

Epsilon is seeking a Senior Advisor, Audience Strategy & Campaign Planning in New York to lead omnichannel audience strategies and campaign planning for top brands. You will synthesize customer data and insights to inform paid and owned media strategies, while guiding cross‑functional teams through planning and activation.

Strong presentation skills and 7+ years of relevant experience are required. The role emphasizes strategic thinking, ambiguity navigation, and the ability to evolve

Qualifications

• 7+ years of experience in audience strategy, customer strategy, marketing strategy, or related disciplines.
• Experience leading campaign planning, audience planning, or integrated marketing planning workstreams for complex brands.
• Strong understanding of customer insights, audience segmentation, personalization, CRM, lifecycle marketing, paid media, and omnichannel marketing.
• Demonstrated ability to synthesize multiple sources of customer intelligence into actionable audience and planning recommendations.
• Experience leading cross-functional planning efforts and influencing decisions across multiple marketing disciplines.
• Ability to lead multiple concurrent campaign-planning workstreams with strategic rigor and timelines.
• Strong PowerPoint, Excel, and written communication skills.

Responsibilities

• Lead omni-channel campaign planning workstreams from business objective through audience recommendation to activation readiness.
• Define campaign design targets by identifying audiences with the greatest opportunity to drive outcomes.
• Identify data gaps and partner with teams to determine the approach.
• Synthesize data, insights, and priorities to develop omnichannel audience strategies.
• Translate intelligence into actionable recommendations for marketing strategy and personalization.

Skills

Audience strategy

Marketing strategy

CRM / lifecycle marketing

Analytics

Cross-functional leadership

Executive communication

PowerPoint & Excel

Tools

PowerPoint

Excel

CRM systems

Job description

Epsilon is seeking a Senior Advisor, Audience Strategy & Campaign Planning in New York to lead omnichannel audience strategies and campaign planning for top brands. You will synthesize customer data and insights to inform paid and owned media strategies, while guiding cross‑functional teams through planning and activation.

Strong presentation skills and 7+ years of relevant experience are required. The role emphasizes strategic thinking, ambiguity navigation, and the ability to evolve