Audience Lifecycle & Analytics Manager

Brooklyn Academy Of Music; New York (NY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement benefits

Job summary

Brooklyn Academy of Music (BAM) is seeking a Manager of Relationship Marketing & Analytics to drive audience engagement, loyalty, and lifecycle marketing through data-driven campaigns. You will collaborate with internal teams, manage campaigns in Tessitura and Prospect2, and translate insights into actionable marketing strategies.

The role requires 3–4 years in marketing analytics/CRM, strong Excel and SQL skills, and excellent communication.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus.
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development.
• Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred.
• Strong analytical skills and proficiency with Microsoft Excel and other BI/data visualization tools.
• Proficient with SQL, data segmentation and A/B testing.
• Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines.
• Strong verbal and written communication skills; able to present findings to non-technical stakeholders.
• Customer-focused mindset with data-driven strategies; experience tracking marketing performance.

Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing.
• Build, QA, and deploy email campaigns in Prospect2; ensure accuracy before sending.
• Support planning and execution of institutional email campaigns.
• Deliver high-quality, on-time email campaigns.
• Identify testing opportunities and coordinate with CRM team to run tests.
• Learn CRM best practices and advocate for their use across campaigns.
• Assist with deployment of strategic initiatives including A/B testing and onboarding new features.
• Partner with marketing and creative teams to align communications with best practices.
• Maintain CRM operation documentation and support data-driven decisions.
• Research audience needs through data analysis, surveys, and external vendors.
• Help formalize Marketing Division KPIs and present stats for leadership.

Skills

CRM analytics

Tessitura

Prospect2

Excel

SQL

A/B testing

Project management

Data-driven decision making

Verbal & written communication

Audience segmentation

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Tessitura

Prospect2

Microsoft Excel

BI/data visualization tools

Job description

Brooklyn Academy of Music (BAM) is seeking a Manager of Relationship Marketing & Analytics to drive audience engagement, loyalty, and lifecycle marketing through data-driven campaigns. You will collaborate with internal teams, manage campaigns in Tessitura and Prospect2, and translate insights into actionable marketing strategies.

The role requires 3–4 years in marketing analytics/CRM, strong Excel and SQL skills, and excellent communication.