Manager of Relationship Marketing and Analytics

Brooklyn Academy Of Music; New York (NY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement benefits

Job summary

Brooklyn Academy of Music (BAM) is seeking a Manager of Relationship Marketing & Analytics to drive audience engagement, loyalty, and lifecycle marketing through data-driven campaigns. You will collaborate with internal teams, manage campaigns in Tessitura and Prospect2, and translate insights into actionable marketing strategies.

The role requires 3–4 years in marketing analytics/CRM, strong Excel and SQL skills, and excellent communication.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus.
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development.
• Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred.
• Strong analytical skills and proficiency with Microsoft Excel and other BI/data visualization tools.
• Proficient with SQL, data segmentation and A/B testing.
• Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines.
• Strong verbal and written communication skills; able to present findings to non-technical stakeholders.
• Customer-focused mindset with data-driven strategies; experience tracking marketing performance.

Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing.
• Build, QA, and deploy email campaigns in Prospect2; ensure accuracy before sending.
• Support planning and execution of institutional email campaigns.
• Deliver high-quality, on-time email campaigns.
• Identify testing opportunities and coordinate with CRM team to run tests.
• Learn CRM best practices and advocate for their use across campaigns.
• Assist with deployment of strategic initiatives including A/B testing and onboarding new features.
• Partner with marketing and creative teams to align communications with best practices.
• Maintain CRM operation documentation and support data-driven decisions.
• Research audience needs through data analysis, surveys, and external vendors.
• Help formalize Marketing Division KPIs and present stats for leadership.

Skills

CRM analytics

Tessitura

Prospect2

Excel

SQL

A/B testing

Project management

Data-driven decision making

Verbal & written communication

Audience segmentation

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Tessitura

Prospect2

Microsoft Excel

BI/data visualization tools

Job description

Job Location: Peter Jay Sharp Building - Brooklyn, NY 11217

Position Type: Full-Time

Salary Range: $80,000.00 - $80,000.00 Salary

Job Category: Marketing

BAM is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

BAM is seeking a highly organized and audience-obsessed Manager of Relationship Marketing & Analytics, who is passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role is central to our marketing strategy and supports the execution of customer marketing initiatives designed to increase audience engagement, retention, frequency, and lifetime value. The manager will partner with internal marketing and technology teams to help deliver meaningful experiences across owned channels.

We are looking for an inquisitive, detail-oriented individual who thinks logically, thrives in a fast-paced environment, and is obsessed with understanding our audience. You will spend your days in Tessitura and Prospect2, translating concepts into live campaigns that reach thousands of BAM audience members.

Essential Duties and Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing efforts, including direct mail, email, and paid media
• Build, QA, and deploy email campaigns in Prospect2. You will ensure every link, asset, and segment is perfect before hitting “send”
• Support the Associate Director, Relationship Marketing & Analytics with planning and execution of institutional email campaigns
• Deliver high-quality, accurate and on-time email campaigns
• Identify testing opportunities and coordinate with broader CRM team to execute selected tests
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Assist the broader CRM team with the deployment of strategic initiatives, including A/B testing, segmentation logic, and the onboarding of new platform features
• Partner with marketing and creative teams to ensure audience-facing communications align with best practices
• Maintain documentation to support ongoing CRM operations
• Support the Associate Director, Relationship Marketing & Analytics with data analysis that informs key marketing decisions
• Assist the Associate Director, Relationship Marketing & Analytics in researching audience needs, motivations, and behaviors through data analysis, surveys, and other methods, internally and with outside vendors
• Work with the Associate Director, Relationship Marketing & Analytics to formalize Marketing Division KPIs, track results against projections, and prepare statistics for leadership reports, board meetings, and other purposes

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
• Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred
• Strong analytical skills and proficiency with Microsoft Excel and other business intelligence/data visualization tools
• Proficient with SQL, data segmentation and A/B testing
• Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment
• Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders
• A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies
• Experience tracking marketing performance and optimizing campaigns based on measurable outcomes.
• Passion for the performing arts and alignment with BAM’s mission of cultivating a diverse, engaged, and accessible audience base
• Demonstrated commitment to anti-oppression
• Committed to supporting and advancing a diverse team
• Experience in DEI concepts, programs, and initiatives
• Strong interest in working at a performing arts organization
• Extremely organized
• Self-motivated
• Excellent attention to detail
• Strong problem-solving skills in live event environments
• Ability to work under a deadline
• Ability to multi-task
• Calm and solution-oriented under pressure

Compensation

Compensation: The salary for this position is $80K. This role is represented by Local 2110 and will be paid in accordance with the BAM/UAW Local 2110 Collective Bargaining Agreement. This position is full-time, exempt, and eligible for benefits. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM's fantastic programming.

Working conditions

Administrative Work (Category 1):

The employee sits most of the time yet may occasionally move around the office, uses fingers and hands, engages in frequent oral communication, and has close visual acuity to perform activities such as viewing a computer and preparation of data and figures.

Location: The position will primarily be onsite (3+ days), with occasional flexibility to work remotely as the workload allows.

Brooklyn Academy of Music is an Equal Opportunity Employer. BAM recognizes that historic institutional practices lead to a non-inclusive environment and is working to address diversity and inclusion in all forms. Individuals in BAM are experiencing their own pace during this process, which is not uncommon when addressing power and privilege. The Marketing division supports and continues to take part in this process.