CRM & Lifecycle Growth Strategist

Broadway Direct; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Broadway Direct in New York is seeking a CRM Marketing professional to monitor and grow CRM databases across all owned channels, and to own the execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre- and post-show patron communications.

The role also focuses on developing acquisition strategies to expand opt-in patron lists and reporting on engagement, retention, and churn metrics.

Responsibilities

• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics
• Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
• Manage Salesforce Marketing Cloud and Data Cloud segmentation
• Optimize lifecycle flows including abandon cart and loyalty journeys
• Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
• Partner with Business Intelligence to assess CRM performance
• Manage relationships with Salesforce, Attentive, and Validity
• Collaborate with Marketing Director on acquisition strategy
• Partner with Ad Sales on reporting and performance insights
• Support Group Sales CRM initiatives

Job description

Broadway Direct in New York is seeking a CRM Marketing professional to monitor and grow CRM databases across all owned channels, and to own the execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre- and post-show patron communications.

The role also focuses on developing acquisition strategies to expand opt-in patron lists and reporting on engagement, retention, and churn metrics.