Manager, Insights & Analytics Subscription- Marketing

Profiles; New York (NY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Profiles seeks a Manager, Insights & Analytics Subscription (Marketing) in New York, NY. Hybrid schedule with one remote day per week. You will collaborate with executive, editorial, marketing, and data teams to influence subscriber growth, engagement, and retention strategies.

The role requires strong SQL, CRM/lifecycle analytics experience, and hands-on use of Braze or similar platforms; experience with attribution modeling and advanced Excel is essential.

Qualifications

• Experience in CRM, lifecycle marketing, or data/marketing analytics.
• Advanced SQL skills and ability to write and troubleshoot queries.
• Hands-on experience with Braze or a comparable CRM/lifecycle platform.
• Experience with attribution modeling, campaign measurement, segmentation and cohort analysis.
• Advanced Excel and pivot tables; Tableau or Adobe Analytics preferred.

Responsibilities

• Own daily push-alert and recurring executive CRM reporting.
• Write actionable summaries linking campaign performance to content and messaging decisions.
• Build and maintain SQL queries supporting attribution, campaign analysis, and stakeholder requests.
• Audit CRM segments, reconcile reporting discrepancies, resolve data-quality issues.
• Analyze engagement trends and personalization opportunities across email, push, in-app, and SMS.

Skills

CRM

Lifecycle marketing

Data analytics

SQL

Braze

Attribution

Campaign measurement

Segmentation

Cohort analysis

Excel pivot

Tableau

Adobe Analytics

Tools

Braze

Tableau

Adobe Analytics

Job description

A leader in the media and entertainment industry is hiring a Manager, Insights & Analytics Subscription (Marketing) in New York, NY, for a full-time position.

Manager, Insights & Analytics Subscription (Marketing):

• Hybrid schedule with one remote day per week
• Join a leading national media organization
• Collaborate with executive, editorial, marketing, and data teams
• Influence subscriber growth, engagement, and retention strategies

Manager, Insights & Analytics Subscription (Marketing):

• Experience in CRM, lifecycle marketing, or data and marketing analytics
• Advanced SQL skills, including writing and troubleshooting queries independently
• Hands-on experience with Braze or a comparable CRM and lifecycle platform
• Experience with attribution modeling, campaign measurement, segmentation, and cohort analysis
• Advanced Excel and pivot-table skills; Tableau or Adobe Analytics experience is preferred

Manager, Insights & Analytics Subscription (Marketing):

• Own daily push-alert and recurring executive CRM reporting
• Write actionable summaries connecting campaign performance to content and messaging decisions
• Build and maintain SQL queries supporting attribution, campaign analysis, and stakeholder requests
• Audit CRM segments, reconcile reporting discrepancies, and resolve data-quality issues
• Analyze engagement trends and personalization opportunities across email, push, in-app, and SMS

About Profiles:

An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide. Join our network. New job opportunities are listed daily - careerprofiles.com.