Marketing Analytics & Campaigns Lead (Hybrid)

Asian Art Museum; San Francisco (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

PTO & holidays

Hybrid schedule

Retirement plan with employer match

Job summary

The Asian Art Museum in San Francisco seeks a Manager of Marketing to drive attendance, engagement, and brand loyalty through data-driven campaigns for exhibitions, programs, and initiatives. You’ll manage audience data, CRM insights, and campaign analytics, translating insights into lifecycle campaigns and targeted segmentation.

You will leverage analytics platforms and AI-assisted marketing features to track performance, optimize workflows, and collaborate across the organization with internal

Qualifications

• Bachelor's degree with 4–6 years in marketing/analytics.
• Strong data management and campaign reporting skills.
• Experience across digital and traditional channels.
• Proficiency with marketing tech including Google Marketing Platform and CRM.

Responsibilities

• Track and analyze marketing data across channels to inform campaigns.
• Lead data-driven, multi-channel marketing plans.
• Coordinate campaigns across paid social, SEO/SEM, email.
• Manage marketing calendar and cross-department alignment.
• Oversee campaign reporting and ROI analysis.

Skills

Data analytics

Campaign management

Audience segmentation

Copywriting

Team leadership

Education

Bachelor's degree in marketing/communications/data analytics

Tools

Google Analytics

Google Tag Manager

Salesforce

WordPress

Mailchimp

Job description

The Asian Art Museum in San Francisco seeks a Manager of Marketing to drive attendance, engagement, and brand loyalty through data-driven campaigns for exhibitions, programs, and initiatives. You’ll manage audience data, CRM insights, and campaign analytics, translating insights into lifecycle campaigns and targeted segmentation.

You will leverage analytics platforms and AI-assisted marketing features to track performance, optimize workflows, and collaborate across the organization with internal