Manager of Relationship Marketing and Analytics

Brooklyn Academy Of Music Inc; New York (NY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan opportunities

Pension plans

BAM programming access

Job summary

Brooklyn Academy of Music (BAM) in Brooklyn, NY seeks a highly organized Manager of Relationship Marketing & Analytics to drive audience engagement and loyalty through data-driven lifecycle marketing. You will work with Tessitura/Prospect2, shaping campaigns across owned channels and collaborating with internal teams.

The role focuses on segmentation, email campaigns, and performance analytics to optimize retention, frequency, and lifetime value, with a strong emphasis on DEI and audience needs.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field a plus.
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development.
• Proficient with Tessitura and Prospect2; strong Excel and BI tool skills.
• SQL, data segmentation and A/B testing experience.

Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing efforts.
• Build, QA, and deploy email campaigns in Prospect2; ensure links/assets/segments are correct.
• Support planning and execution of institutional email campaigns.
• Deliver high-quality, accurate and on-time email campaigns.
• Identify testing opportunities and coordinate with CRM team to execute tests.
• Assist with deployment of onboarding of new platform features and CRM best practices.
• Partner with marketing and creative to align communications with best practices.
• Maintain documentation to support CRM operations.
• Assist in data analysis to inform key marketing decisions.
• Research audience needs and behaviors through data, surveys, and external vendors.

Skills

Audience analytics

CRM marketing

Data segmentation

Excel proficiency

Project management

Communication skills

Problem solving

Education

Bachelor’s degree in Marketing or related field

Tools

Tessitura

Prospect2

SQL

A/B testing

Job description

Job Details

Job Location: Peter Jay Sharp Building - Brooklyn, NY 11217

Position Type: Full-Time

Salary Range: $80,000.00 - $80,000.00 Salary

Job Category: Marketing

About Brooklyn Academy of Music (BAM)

BAM is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

Manager of Relationship Marketing & Analytics

BAM is seeking a highly organized and audience-obsessed Manager of Relationship Marketing & Analytics, who is passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role is central to our marketing strategy and supports the execution of customer marketing initiatives designed to increase audience engagement, retention, frequency, and lifetime value. The manager will partner with internal marketing and technology teams to help deliver meaningful experiences across owned channels.

We are looking for an inquisitive, detail-oriented individual who thinks logically, thrives in a fast-paced environment, and is obsessed with understanding our audience. You will spend your days in Tessitura and Prospect2, translating concepts into live campaigns that reach thousands of BAM audience members.

Essential Duties and Responsibilities

• Build and manage audience segments and campaign lists to support relationship marketing efforts, including direct mail, email, and paid media
• Build, QA, and deploy email campaigns in Prospect2. You will ensure every link, asset, and segment is perfect before hitting "send"
• Support the Associate Director, Relationship Marketing & Analytics with planning and execution of institutional email campaigns
• Deliver high-quality, accurate and on-time email campaigns
• Identify testing opportunities and coordinate with broader CRM team to execute selected tests
• Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
• Assist the broader CRM team with the deployment of strategic initiatives, including A/B testing, segmentation logic, and the onboarding of new platform features
• Partner with marketing and creative teams to ensure audience-facing communications align with best practices
• Maintain documentation to support ongoing CRM operations
• Support the Associate Director, Relationship Marketing & Analytics with data analysis that informs key marketing decisions
• Assist the Associate Director, Relationship Marketing & Analytics in researching audience needs, motivations, and behaviors through data analysis, surveys, and other methods, internally and with outside vendors
• Work with the Associate Director, Relationship Marketing & Analytics to formalize Marketing Division KPIs, track results against projections, and prepare statistics for leadership reports, board meetings, and other purposes

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus
• Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
• Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred
• Strong analytical skills and proficiency with Microsoft Excel and other business intelligence/data visualization tools
• Proficient with SQL, data segmentation and A/B testing
• Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment
• Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders
• A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies
• Experience tracking marketing performance and optimizing campaigns based on measurable outcomes.
• Passion for the performing arts and alignment with BAM’s mission of cultivating a diverse, engaged, and accessible audience base
• Demonstrated commitment to anti-oppression
• Committed to supporting and advancing a diverse team
• Experience in DEI concepts, programs, and initiatives
• Strong interest in working at a performing arts organization
• Extremely organized
• Self-motivated
• Excellent attention to detail
• Strong problem-solving skills in live event environments
• Ability to work under a deadline
• Ability to multi-task
• Calm and solution-oriented under pressure

Compensation and Benefits

Compensation: The salary for this position is $80K. This role is represented by Local 2110 and will be paid in accordance with the BAM/UAW Local 2110 Collective Bargaining Agreement. This position is full-time, exempt, and eligible for benefits. BAM provides a comprehensive benefits package including medical, dental, and vision insurance, retirement plan opportunities including both 401(k) and pension plans, as well as BAM-related benefits including access to BAM's fantastic programming.

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan opportunities
• Pension plans
• BAM-related benefits including access to BAM's fantastic programming

Working Conditions

Administrative Work (Category 1): The employee sits most of the time yet may occasionally move around the office, uses fingers and hands, engages in frequent oral communication, and has close visual acuity to perform activities such as viewing a computer and preparation of data and figures.

Location

The position will primarily be onsite (3+ days), with occasional flexibility to work remotely as the workload allows.

Equal Opportunity Employer

Brooklyn Academy of Music is an Equal Opportunity Employer.

BAM recognizes that historic institutional practices lead to a non-inclusive environment and is working to address diversity and inclusion in all forms. Individuals in BAM are experiencing their own pace during this process, which is not uncommon when addressing power and privilege. The Marketing division supports and continues to take part in this process.